Have you Reddit? Do you Digg us? We’re all a-Twitter for the online attention.
The past two years have seen an explosion in the awareness and growth of “social media” — Web sites and tools people use to create content, post ideas and share them with others. Now these sites are a new way to spread the word about City of Hope, too.
Much like a friendly get-together or a cocktail party, social media sites encourage Web users to interact and talk openly.
On popular sites such as Facebook, MySpace and YouTube, and with tools like blogs, users can share videos, photos and insights with their network of family, friends and others all over the world. Other users respond by posting their own comments, messages and content.
As social media become a larger part of daily life, City of Hope is moving into this space. We’re joining our patients, employees and supporters online, giving them new tools they can use to interact with City of Hope and rally behind our mission to move scientific discoveries into new treatments.
To start, City of Hope has set up official pages on some of the most popular social media sites — YouTube, Facebook and MySpace. These sites increase City of Hope’s exposure worldwide and yield lots of chances to connect with people and groups. City of Hope’s content will include videos, photos, articles, events and much more, and members of those sites will be able to share all of it.
Later this year, City of Hope will expand to tools including microblogging (such as Twitter), social content bookmarking and sharing (such as Delicious, Reddit and Digg), news syndication (such as real simple syndication, or RSS) and podcasts.
So go ahead — become a fan on Facebook to hear the latest about events like Walk for Hope, or subscribe on YouTube to catch City of Hope’s videos. For links to all of City of Hope’s official pages and to learn more about how to connect with City of Hope online, visit www.cityofhope.org/getsocial.
Share virtually any Web page from City of Hope
Readers can easily share nearly every page on City of Hope’s Web site, www.cityofhope.org, through dozens of social media sites like Facebook. Just click the “Share” button under the page’s search field and select the desired social media Web site.