An all-star array of Latin performing artists from Plácido Domingo to Enrique Iglesias recently combined their voices to support City of Hope and its efforts to increase bone marrow donation and diabetes awareness among Latinos.
Domingo and Los Angeles Mayor Antonio Villaraigosa were among the notables who attended the “La Gota de la Vida” (The Drop of Life) premiere on Sept. 7 at Club Nokia in downtown Los Angeles.
Nearly 50 Latin performing artists — including Gloria Estefan and Luis Fonsi — recorded “La Gota de la Vida” to back City of Hope and encourage Latinos to join Be The Match, the nation’s marrow donor registry. The effort also addresses diabetes, a significant health challenge in the Latino community.
Pianist, composer and Universal Music Latino recording artist Arthur Hanlon wrote the song, which officially launched during a live performance at the event. Attendees also were treated to the first public screening of the song’s accompanying music video.
Directed by Grammy-winning music video director and film director Simon Brand, the video features each of the participating artists, including Jenni Rivera, David Bisbal, Espinoza Paz, Marco Antonio Solis, Luis Enrique, Gilberto Santa Rosa, Marcos Witt, Diego Verdaguer, Ana Isabelle and Tito El Bambino.
Universal Music Group will distribute the "La Gota de la Vida" song, and it can be downloaded from amazon.com. A percentage of sales will go to City of Hope for cancer research, treatment and education.
Sal Trevino of Santa Fe Communications, Luis Medina of Uno Productions, Delia Orjuela, vice president of writer/publisher relations for Latin music at BMI, and Hanlon created and developed the effort.
This premiere marked the 10th anniversary of the La Gota de la Vida program, which Trevino started in partnership with City of Hope’s food industry group. The program has raised more than $1.6 million for City of Hope and has generated thousands of new potential donors to the National Marrow Donor Program. For more information, visit www.uneteconlagotadelavida.com.
Download the "La Gota de la Vida" song from amazon.com today.