Actor Kiefer Sutherland — best known for his role as agent Jack Bauer on FOX’s hit show “24” — recently recorded promotional audio and video spots in support of City of Hope.
In the public service announcements, or PSAs, the Emmy and Golden Globe award-winning actor describes the advanced care and research available at the institution.
Before STAR 98.7 FM’s “Lounge for Life” concert last year, which benefited City of Hope, Sutherland was interviewed on the radio station’s morning show, where he shared a personal story about two of his closest friends, Chip and Christina Russo. Both were diagnosed with cancer in their 20s.
Christina Russo developed an aggressive form of musculoskeletal cancer called rhabdomyosarcoma. The pair sought opinions at numerous medical institutions, where they received a grim prognosis. Eventually, they found City of Hope, where she was treated. The Russos now live free of cancer and are proud parents — something they were told they could never be.
After the interview aired, City of Hope reached out to Bob Cook, president of FOX Television and a City of Hope board member, to contact Sutherland and solicit his support in creating a PSA. Sutherland agreed.
With substantial support from Cook and FOX TV, all production for the PSA was donated, including the crew, use of the set of “24,” where the spot was recorded, and post-production services.
“Both Christina and I were very moved by the production and wish that the message spreads hope to those who need it most,” said Chip Russo.
The PSAs will begin airing in August through a variety of outlets, including Clear Channel radio and Web, Movie Tunes intheater media, and television and Web placement provided by FOX.