Sutter Home Winery, which has long supported City of Hope, is in the midst of its “Capsules for Hope” promotion, which allows consumers to do their part for breast cancer research, treatment and education.
Through the promotion, which lasts until Dec. 31, consumers are encouraged to save the tops, called “capsules,” from their favorite Sutter Home wines. For each capsule customers return to Sutter Home, the company will donate $1 to support City of Hope.
In a related promotion, the company partnered with the Los Angeles Angels of Anaheim in late August, when fans were encouraged to bring the capsules to games to generate the $1 donations.
On Aug. 26, Angel Stadium in Anaheim, Calif., was blanketed in pink in recognition of Angel Survivors Day. Nine breast cancer survivors, all former City of Hope patients, were invited onto the field before the game, where they were recognized for their courage in overcoming the disease.
To promote the event, Angels Manager Mike Scioscia donated his time to record a public service announcement that aired on Orange County radio stations.
“Partnering with a successful team like the Angels of Anaheim — and a longstanding supporter like Sutter Home — was a great opportunity for us,” said Steven Martin, City of Hope’s associate vice president of marketing. “Celebrating the survivors out there on the field was a reminder of their determination, which is matched by that of our physicians and researchers.”
Sutter Home will lend even more support to City of Hope through its sponsorship of the United States Cycling Team. Tina Pic, leader of the Colavita-Sutter Home presented by Cooking Light women’s team, is racing this year on a unique pink bike created by Blue Competition Cycles.
For each mile Pic completes, Sutter Home will make a donation to City of Hope. It also will contribute an additional $1,000 for each race she wins. She also led a 25-mile ride associated with City of Hope’s Walk for Hope to Cure Breast Cancer in Philadelphia.
Another co-sponsor, Cooking Light magazine, created special sections in the publication’s June, July and August issues touting the health benefits of cycling and promoting City of Hope.
Sutter Home Winery, a longtime cause-related marketing partner, also sponsors Walk for Hope. More information about its efforts is available at www.sutterhomeforhope.com.
