Los Angeles-area radio and television stations will once again spread the word about ThinkCure and the importance of cancer research during an upcoming radiothon.
ThinkCure, which is the official charity of the Los Angeles Dodgers, supports critical cancer research at City of Hope and Childrens Hospital Los Angeles.
 Health professionals from City of Hope and Childrens Hospital Los Angeles toss baseballs at Dodger Stadium in support of ThinkCure. (Photo by Amber Matsumo/Los Angeles Dodgers) |
Talk Radio 790 KABC and classic rock station 95.5 KLOS will hold the radio telethon Aug. 21 and 22 — called ThinkCure Weekend — to raise funds for ThinkCure, while Dodgers partner KCAL 9 will support the drive on television.
It is the second consecutive year the media outlets have linked with ThinkCure to support the weekend of fundraising.
The effort begins the week of Aug. 17, when television stations CBS 2 and KCAL 9 will feature segments on their news broadcasts about inspiring City of Hope and Childrens Hospital Los Angeles patients.
In addition, the ThinkCure logo will appear on the field and on signage at Dodger Stadium for the team’s games against the Chicago Cubs that weekend, and the organization will play video messages in the stadium about the importance of funding cancer research. Young patients from both hospitals will visit with Dodgers players and staff on the field.
Last year, the radiothon raised more than $163,000 for research studies, including $115,000 in donations by phone, on the Web and at the stadium. Organizers raised more than $48,000 through an online auction on items including a visit with Dodgers broadcaster Vin Scully, a trip to the Dodgers’ new spring training facilities in Arizona, and autographed sports and music memorabilia such as jerseys, compact discs, guitars and more.
This year’s fundraising effort also will include an online auction, as well as opportunities to meet Dodgers legends in a ThinkCure suite at Dodger Stadium. For more information on the radiothon and online auction, please visit www.thinkcure.org.
