Executives and supporters from the National Professional Salon Industry gathered recently to honor one of the business’s most respected leaders and raise funds for City of Hope.
|Jeff Schwartz of the Cricket Company, right, presents Joico’s Sara Jones with The Spirit of Life Award. (Photo by Cashman Productions)|
Sara Jones, senior vice president and general manager of Joico, received The Spirit of Life® Award, City of Hope’s highest philanthropic recognition. An audience of more than 600 celebrated Jones at the July 30 gala, which raised more than $1.1 million for research and treatment programs at City of Hope.
“City of Hope’s compassionate care and innovative science helps save lives,” Jones said. “Joico and the salon industry join City of Hope in the fight against cancer. Together, I believe we can make an important difference in the lives of patients and families battling this devastating disease.”
Actress and comedienne Aisha Tyler played host and provided entertainment at the event, which took place in Las Vegas during the Professional Beauty Association’s Beauty Week.
Joico’s fundraising efforts incorporated mobile giving and the Web. One initiative enabled supporters to donate $10 to City of Hope from their cellphones via text message. Another — the online “Joi of Summer” fundraising drive — encouraged the hair-care brand’s Facebook fans to give.
The National Professional Salon Industry has raised $13 million for City of Hope since its inception in 1981.