§ 8 in 10 Americans say that corporate support of causes wins their trust in that company1.
§ 86% of Americans would be likely to switch brands to one associated with a good cause, if priced and quality is similar1.
§ 90% of Americans would consider switching to another company’s products or services if they learned about a company’s illegal or unethical practices1.
§ 86% of Americans want companies to talk about their cause-related efforts1.
§ Women control 80% of all consumer buying – which represents as much as $3.4 trillion per year or 2/3 of U.S. gross domestic product2.
§ Studies of 76 million aging Baby Boomers show that medical research is a top priority as something they feel companies should support2.
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12004 Cone Corporate Citizenship Study; 2Princeton Partners Integrated Marketing Agency