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Pride=Passion=Power … and hope 

 


By Laura Kim


Here's something for all you hockey fans out there.

The National Hockey League’s Los Angeles Kings are dedicating January 2010 as their “Month of Hope” in support of cancer research and treatment at City of Hope. The program will feature in-arena events and special ticket packages for City of Hope friends, supporters and staff.

Photo of Jonathan QuickFans can see players like Jonathan Quick and support City of Hope. (Photo courtesy Bernstein Associates/LA Kings/Getty Images)

“The collaboration between the L.A. Kings and City of Hope will help us expand awareness among hockey fans and the hockey community throughout Los Angeles and bring us one step closer to finding a cure for cancer,” said Luc Robitaille, president of business operations for the L.A. Kings.

Celebrities including Cuba Gooding Jr., Snoop Dogg, David Boreanaz and Michael Vartan will help launch the effort on Jan. 2, 2010, when they lace up their hockey skates in “Face Off for Hope,” a special exhibition after the Kings play the Washington Capitals at 1 p.m. 

In STAPLES Center, the Kings Community Corner section will be renamed the “Section of Hope” for the month.

Individual premier-level tickets cost $100 and 300-level tickets cost $30 during Month of Hope. Eight-game ticket packages for premier-level seats cost $700 and 300-level packages cost $220.

City of Hope will receive a donation from every ticket sold: 50 percent of the cost of premier-level tickets (both individual tickets and eight-game packages) and 33 percent of the cost of individual 300-level tickets. City of Hope will receive 46 percent of the cost of eight-game 300-level ticket packages.

In addition to the L.A. Kings donating a portion of proceeds from ticket sales during January to City of Hope, Ticketmaster also will donate the ticketing fees from the sale of the Jan. 2 Kings vs. Capitals game.

The team also will offer limited-edition L.A. Kings Month of Hope merchandise that will benefit City of Hope at its Kings Care Foundation booth. At each game, the L.A. Kings will honor “Heroes for Hope,” City of Hope doctors or patients who exemplify outstanding commitment to their work or treatment.

The L.A. Kings have a long history of holding individual fundraising events to benefit City of Hope. Now the team is dedicating its energy to City of Hope’s Music and Entertainment Spirit of Life® effort, which this year recognizes the philanthropy and career achievements of Tim Leiweke, president and chief executive officer of AEG. AEG is one of the world’s leading sports and entertainment presenters and owns both the STAPLES Center and the L.A. Kings. Flexjet is the official jet sponsor for the Spirit of Life gala and the presenting sponsor is San Manuel Indian Bingo & Casino and San Manuel Band of Mission Indians.

To purchase tickets for games during Month of Hope, visit www.lakings.com/hope.

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