As City of Hope continues to update its brand to make its visual identity more consistent with the institution’s strategy and mission, leaders of the brand initiative have announced some changes in details of the brand’s rollout.
New stationery, PowerPoint templates and badges will be available for City of Hope employees, according to Communications Department staff.
A new stationery order form is now available on the intranet. Because stationery is highly visible, it is a key element to the brand initiative — and the Communications Department will cover the cost of replacing it. Those who currently have business cards or stationery are encouraged to replace them using the intranet order form.
A pull-down menu on the intranet page helps fill in the appropriate addresses on letterhead, business cards, envelopes and labels. The page also features samples of a business card and letterhead to serve as guides.
Because the City of Hope word-mark (the words “City of Hope” in the logo) caused the appearance of an attachment in e-mail, and some feel the type is too large, e-mail instructions have been modified. Staff may adjust the e-mail signature to include the words City of Hope without using the wordmark. Staff also may select 10 or 12 point Arial type for their e-mail, as they prefer.
A new PowerPoint template for external presentations is now on the branding intranet page, accessible at www.coh.org/branding. The template has been scaled down and uses Arial font. A modified PowerPoint template for internal presentations also is on the intranet. New templates will provide a variety of layout choices.
Communications staff will soon announce details via e-mail on how to obtain new badges to accommodate new security and technology updates as well as the new brand.
The branding update signals City of Hope’s aspirations with a strategic plan to significantly expand research, treatment and educational programs, while preparing for the most ambitious fundraising campaign in its history.
Designers created the updated identity to reflect the partnership of science and compassion that makes City of Hope unique.
Despite the changes, faculty and staff can expect to see some items with the previous logo remain at City of Hope. Several legacy items, such as the Spirit of Life® fountain and The Spirit of Life Awards, will remain in use, as they are important to City of Hope’s heritage. More information about the brand initiative, including guidelines and frequently asked questions, is available on the branding intranet page.