By Aline Loustaunau 

With Mother’s Day approaching, City of Hope faculty, staff and other community members can celebrate moms and join in the fight against breast cancer at the same time.

Companies nationwide will raise awareness and much-needed funds for City of Hope through products and services linked to the breast cancer theme this spring. Products range from pink pens to cookbooks. Among the offerings:

Several brands from Sanford, a Newell Rubbermaid company — which is a leader in the writing instrument and art supply industry — are supporting the fight against breast cancer through their products. They have collectively pledged to raise up to $270,000 through Dec. 31, 2008. Parker® will donate 25 cents from the purchase of every specially marked Jotter® pen, up to $50,000.
Rolodex® will donate $20,000, and sales of individual Paper Mate® FlexGrip® Elite Pens and Eraser Packs will generate 10-cent-per-item donations, up to $200,000, all benefiting City of Hope’s breast cancer research, treatment and education efforts.

3M’s steadfast commitment to City of Hope continues. Since 2004, the company’s Post-it® Super Sticky Notes “Stick Up for the Cause” campaign has boosted City of Hope’s fight against breast cancer. Specially marked pink-ribbon products, including Post-it Super Sticky Notes and dispensers, flag pens and highlighters, continue to generate hundreds of thousands of dollars from per-product donations. That includes a $100,000 sponsorship of City of Hope’s Walk for Hope to Cure Breast Cancer. In addition, 3M’s “Clean up for the Cause with O-Cel-O™” scrub sponges campaign generates a 10-cent donation for each specially marked package, with a minimum guaranteed donation of $50,000.

Dole Fresh Flowers, the largest producer and marketer of fresh-cut flowers in the United States, also supports breast cancer research, treatment and education at City of Hope. In honor of Mother’s Day, shoppers may purchase Dole Fresh Flowers breast-cancer awareness flower bouquets at participating locations nationwide. Dole Fresh Flowers donates
5 percent of the purchase price (excluding a freight charge) for every bouquet purchased by retailers. Dole and Albertsons also will collaborate on a similar promotion in October. Purchases may help Dole surpass the nearly $80,000 the company has raised for the cause since May 2004.

Former talk-show host and television personality Jenny Jones provides simple, healthy recipes and supports breast cancer research with her book, “Look Good, Feel Great Cookbook: How Eating Superfoods Can Help You Turn Back the Clock with Over 80 Comfort Food Recipes.” About $100,000 in profits from the book has benefited City of Hope’s breast cancer efforts so far. The book is available at bookstores nationwide.