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City of Hope kicks off celebrity radio campaign 

 


By Vicky Hoffman


City of Hope has launched a new national advertising campaign in markets outside Los Angeles.

Using celebrities who donated their time, such as singers Sheryl Crow and Gavin DeGraw and actor Kiefer Sutherland, the campaign began airing Sept. 17 in New York, Philadelphia, Chicago, San Francisco, Seattle and Phoenix on ClearChannel radio stations.

Each of the celebrities delivers a message about City of Hope’s research, treatment and education mission. The campaign aims to build awareness of City of Hope as a premier cancer center and raise funds. Listeners can learn more at www.cityofhope.org/deliverhope.


 

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