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 City of Hope kicks off celebrity radio campaign 

  


By Vicky Hoffman


City of Hope has launched a new national advertising campaign in markets outside Los Angeles.

Using celebrities who donated their time, such as singers Sheryl Crow and Gavin DeGraw and actor Kiefer Sutherland, the campaign began airing Sept. 17 in New York, Philadelphia, Chicago, San Francisco, Seattle and Phoenix on ClearChannel radio stations.

Each of the celebrities delivers a message about City of Hope’s research, treatment and education mission. The campaign aims to build awareness of City of Hope as a premier cancer center and raise funds. Listeners can learn more at www.cityofhope.org/deliverhope.


 

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NCI CCC LogoCity of Hope, An NCI-designated Comprehensive Cancer Center, is an innovative biomedical research, treatment and educational institution dedicated to the prevention and cure of cancer and other life-threatening illness.
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