By: Colleen Finn
Hilton HHonors® will highlight its partnership with City of Hope in a nationwide
campaign airing on the CNN Airport News Network in May.
For four weeks, Hilton HHonors will profile its philanthropic partnership with City of Hope in a 90-second spot that will air on televisions positioned at 1,900 arrival and departure gates at 41 major airports in the United States. The spots begin airing on May 5.
Hilton HHonors is the loyalty program of the Hilton Hotels Corporation.
“The Hilton Family of hotels takes pride in our long-standing partnership with
City of Hope,” said Adam Burke, senior vice president of customer loyalty for Hilton Hotels Corporation. “We hope that this video segment will not only demonstrate Hilton’s commitment to giving back, but also will encourage HHonors members to support our efforts.”
Each year, Hilton’s support of City of Hope grows. In 2008, Hilton HHonors will celebrate its fifth anniversary as a national corporate sponsor of Walk for Hope to Cure Breast Cancer.
In addition, Hilton HHonors highlights City of Hope as one of the charitable partners
that benefits from its Giving Back program. For every 10,000 points a HHonors member redeems through the Giving Back program, Hilton donates $25 to a charity the member selects from among the program’s partner organizations.
“Hilton is one of our most valued corporate partners,” said Steven Martin,
associate vice president of marketing at City of Hope. “Their generosity in placing
City of Hope in this promotional spot illustrates how much they value our partnership on a strategic level, while at the same time staying true to their ‘Giving Back’ philosophy.”
To learn more about the Hilton HHonors Giving Back program, please visit