Patients, staff and supporters alike say that City of Hope is special and different from other hospitals. But sometimes words alone cannot fully describe that story, so a new series of videos has been developed to highlight City of Hope’s unique role in the fight against cancer, diabetes and other serious diseases.
The publicly available video collection tells the story of the institution’s research accomplishments and care philosophy through a series of conversations with scientists, physicians, staff, patients and supporters.
The collection includes these videos:
• Michael A. Friedman, M.D., president and chief executive officer, shares his thoughts on what makes City of Hope different and special.
• Alexandra M. Levine, M.D., chief medical officer, explains City of Hope’s patient-centered philosophy.
• Stephen J. Forman, M.D., chair of the Department of Hematology & Hematopoietic Cell Transplantation, shares his views on the essence of care at City of Hope.
• John J. Rossi, Ph.D., Lidow Family Research Chair in the Department of Molecular and Cellular Biology, explains how funding keeps City of Hope’s research engine going.
• Leslie Bernstein, Ph.D., director and professor of cancer etiology, defines epidemiology and discusses research into reducing cancer risk through lifestyle factors.
• Loring Leeds shares his personal experience as a cancer survivor and AIDS patient.
• Dirk Van Rensburg, a frequent platelet donor, talks about the many ways to give to City of Hope.
These two-to-three-minute-long videos are available at www.cityofhope.org/videos and on City of Hope’s YouTube channel at www.youtube.com/cityofhopeonline.
Staff also may download the videos for use in presentations; instructions are available to employees on the City of Hope intranet at www.coh.org/videos.
