City of Hope leaders are applauding staff for renewing their commitment to Walk for Hope to Cure Breast Cancer through the Pink Carpet Club, which surpassed its 2008 fundraising goals.
The employee-led Pink Carpet Club represents the unique spirit and commitment of the City of Hope employee community and helps build enthusiasm and support for the Los Angeles Walk.
|Visitors read stories from Walk for Hope participants on a special message board. (Photo by Thomas Brown)|
Topping the previous year’s record, 853 employees participated in the Los Angeles Walk for Hope through the Pink Carpet Club and raised more than $79,000. That accounted for nearly 10 percent of the November 2008 event’s proceeds.
“The programs and research supported by Walk for Hope bring hope to wives, sisters, mothers and daughters who are diagnosed with breast cancer each year, and are a lifeline for those who love them,” said Dan Lacovara, associate vice president of communications.
Led by Alexandra Levine, M.D., chief medical officer, Walk for Hope’s “Why I Walk” awareness effort proved successful with supporters and staff. During October 2008, patients, family and friends were encouraged to sign City of Hope’s “Why I Walk” wall by the entrance to the Main Medical Building. Together with a new intranet page developed to share personal stories, the effort helped connect City of Hope staff members to each other and to the cause.
This year’s Los Angeles event will be held at City of Hope’s Duarte, Calif., campus on Oct. 25. To get updates on Walk for Hope, visit www.walk4hope.org.