Josie Maran Cosmetics, founded by the actress and supermodel, has teamed up with City of Hope to launch the Get One Give One (GOGO) initiative, the first charitable sales promotion to support City of Hope’s Women’s Cancers Program.

Believing in helping women feel beautiful both inside and out, Josie Maran Cosmetics will donate one tube of mascara to a City of Hope cancer patient or survivor for every Get One Give One (GOGO) Natural Volume Argan Mascara purchased through August 2012. After the first 5,000 purchases, $1 from the sale of each GOGO mascara will be donated to City of Hope’s Women’s Cancers Program for a minimum donation of $25,000.

City of Hope employees, volunteers, caregivers and other supporters can purchase GOGO mascara through Sephora, sephora.com, QVC and josiemarancosmetics.com.

Josie Maran Cosmetics was launched in 2007 and is an eco-friendly company based in Los Angeles.  Josie Maran, founder and chief executive officer, has modeled in magazines such as Vogue, Glamour, Lucky, Self and Sports Illustrated.