|The Doobie Brothers (Photo by Richard McLaren)|
Members of the bands Collective Soul and The Doobie Brothers lent their voices in support of City of Hope through public service announcements (PSAs) that ran in theaters nationwide in November.
Moviegoers heard the messages in more than 17,000 cinemas in major markets including Los Angeles, New York and Chicago. The messages were carried in theater chains including AMC, Regal, Edwards and Laemmle.
The PSAs feature Ed Roland of Collective Soul and John McFee and Tom Johnston of The Doobie Brothers talking about City of Hope research. The effort came about through a continued partnership between City of Hope’s Music and Entertainment Industry group and Forman Bros. Holdings Inc., which helped create the PSAs in association with DMI Music and Yes Dear Entertainment.
To listen to the PSAs online, visit www.cityofhope.org/music.
|Collective Soul (Photo by Joseph Guay)|
City of Hope’s Music and Entertainment Industry group has raised more than $90 million in its 37-year history through benefits, promotions and partnerships to support ongoing programs at City of Hope.