Sales of specially designed products from legendary rock band The Who will benefit City of Hope.

Guitarist Pete Townshend and frontman Roger Daltrey designed limited-edition The Who Signature Series T-shirts and pins and selected City of Hope as their beneficiary: 15 percent of retail sales of the products will be donated to the organization. The items are available now in all Hard Rock International retail locations worldwide and online at www.hardrock.com.

Pete Townshend, left, and Roger Daltrey display their T-shirt design. (Hard Rock International/Tom Craig)

Hard Rock has long partnered with renowned musicians and bands to create innovative artwork reproduced on T-shirts sold to benefit artists’ preferred charities. The apparel is part of the company’s “Signature Series” line. Townshend’s and Daltrey’s design features a representation of a concert pass superimposed on an image of Townshend and the group’s traditional logo, with a Union Jack in the background.

“Roger and I have a rich history with Hard Rock International and it’s an honor to join some of music’s greatest legends for this important cause,” said Townshend. “It’s amazing that our design on a T-shirt can literally help save lives.”

Hamish Dodds, president and chief executive officer of Hard Rock International, noted The Who’s influential place in rock n’ roll history. “We are honored to have The Who become part of Hard Rock’s renowned global Signature Series T-shirt program and to show our support for City of Hope and its mission,” he said.

The Who Signature Series: Edition XXVII, in collaboration with Hard Rock International and Doug Morris, chairman and former chief executive officer of Universal Music Group, is a key fundraising program first announced at the Music and Entertainment Industry’s 2008 Spirit of Life® event. The event honored Morris for his outstanding contributions to the community and music industry, significant fundraising efforts and his longtime support of City of Hope.