Clear Channel Radio and City of Hope have launched a national effort to raise funds for cancer research and music programs. Called “Play For Life,” it features online auctions for one-of-a-kind experiences with top recording stars.
|Justin Bieber and other stars will take part in Play For Life. (Photo courtesy of Clear Channel)|
Recording artists include Justin Bieber, Rihanna, Matthew Morrison, Taylor Swift, Carrie Underwood, Rascal Flatts, Linkin Park and Enrique Iglesias.
Through June 30, listeners can visit the websites of 790 Clear Channel radio stations across the country as well as iHeartRadio.com, the website for Clear Channel Radio’s digital radio service, to bid in the auctions for a chance to meet one of their favorite artists at an upcoming performance.
Proceeds will support cancer research at City of Hope and the institution’s music program, which helps patients with cancer and other serious illnesses reduce pain and physical discomfort, develop coping skills, enhance relaxation and promote positive thinking.
City of Hope’s music program, part of the Sheri & Les Biller Patient and Family Resource Center and the Department of Supportive Care Medicine, includes singing, composing and playing musical instruments to help enhance well-being during treatment.
“The power that music holds to impact people emotionally, spiritually and physically never ceases to amaze me,” said Morrison, star of FOX’s hit show “Glee” and nominee for Tony, Emmy and Golden Globe awards. “That’s why I’m so thrilled to partner with Clear Channel and City of Hope on ‘Play For Life’ to support music therapy for cancer patients and their families.”
Clay Hunnicutt, director of community engagement for Clear Channel Radio, said the company is excited to harness communities’ passion for music and listeners’ connection to their favorite local radio stations to support the work of City of Hope.
“Play For Life will allow fans to bid on once-in-a-lifetime experiences with their favorite stars, while supporting a cause that touches all of us — improving the lives of cancer patients through the power of music,” Hunnicutt said.
Play For Life follows other Clear Channel initiatives with City of Hope to support the fight against cancer.
To see a complete list of recording artists participating in the effort and learn more about Play For Life, visit www.playforlife.fm.