City of Hope recently launched a new, Spanish-language version of its public website. The site, which went live on Sept. 1, aims to improve outreach to the Latino community.
|City of Hope recently launched a new Spanish-language website.|
“This is an exciting first step in providing important services to one of Southern California’s largest and fastest-growing populations,” said Frank Simmons, senior director of Web marketing. “Our hope was to create a website that minimizes content clutter and provides direct engagement between our Spanish-speaking community and City of Hope.”
The site is a streamlined version of the institution’s English-language public website and aims to provide prospective Spanish-speaking patients with information to make informed choices for their health care, Simmons said.
The Spanish-language site also features a calendar of events with information on City of Hope’s free Spanish-language yoga and nutrition classes. A frequently asked questions, or FAQ, section lists common questions with answers, and a column called “Hola Doctor,” a Spanish-language news service that features a variety of health-related news articles.
The Web marketing team expects to add features in the future. “The site will evolve as we analyze visitors’ use of the site and adjust and improve it,” Simmons said.
The new site can be accessed at http://espanol.cityofhope.org or by clicking the link on City of Hope’s English-language site at cityofhope.org.