City of Hope has a new advertising theme — “We Live to Cure Cancer” — which will emphasize its scientific leadership and compassionate care. We Live to Cure Cancer features patient success stories and showcases dedicated doctors, nurses and researchers.

Advertising launches this week on cable TV, radio, print, online banner ads and billboards. It will be heard on radio stations KFI-AM, KFWB-AM, KNX-AM, KRTH-FM and KTWV-FM. It also can be seen on cable TV’s CNN, Fox News, MSNBC, HGTV, History Channel, Lifetime, TNT, Oxygen, Style, Golf Channel and Food Network.

For more information about the new ad campaign, please contact Vicky Hoffman at 626-930-5468 or vhoffman@coh.org.