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New advertising launches 

 


By Vicky Hoffman


Image of new City of Hope ad

City of Hope has a new advertising theme — “We Live to Cure Cancer” — which will emphasize its scientific leadership and compassionate care. We Live to Cure Cancer features patient success stories and showcases dedicated doctors, nurses and researchers.

Advertising launches this week on cable TV, radio, print, online banner ads and billboards. It will be heard on radio stations KFI-AM, KFWB-AM, KNX-AM, KRTH-FM and KTWV-FM. It also can be seen on cable TV’s CNN, Fox News, MSNBC, HGTV, History Channel, Lifetime, TNT, Oxygen, Style, Golf Channel and Food Network.

For more information about the new ad campaign, please contact Vicky Hoffman at 626-930-5468 or vhoffman@coh.org.

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© 2012 City of Hope.
1500 East Duarte Road
Duarte, California 91010
626-256-HOPE (4673)
NCI CCC LogoCity of Hope is one of 40 Comprehensive Cancer Centers, the highest designation bestowed by the National Cancer Institute and a recognition of excellence in cancer treatment, research, prevention and education.
City of Hope strongly supports and values the uniqueness of all individuals and promotes a work environment where diversity is embraced.
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(NCCN), a not-for-profit alliance of 21 of the world’s leading cancer centers, is dedicated to improving the quality and effectiveness of care provided to patients with cancer.
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