By Cheryl Regan
“Ewe” can help fight cancer by taking home a collectible, limited-edition sheep plush toy from Serta International.
The national bedding manufacturer has partnered with City of Hope through a unique promotion. Serta customers can support City of Hope by joining the Serta Adopt-a-Sheep to Fight Cancer effort.
Limited-edition sheep plushies come with googly eyes and a special logo. (Photo courtesy of Serta International)
Customers at participating local retail stores will receive a complimentary sheep plush toy for every Serta iComfort Sleep System they “test rest” or purchase. Serta also has made the toy available for purchase ($16.99) on its website, serta.com.
Sheep “parents” can register their adopted sheep’s name on the Serta website and place their sheep in the virtual Herd for Hope Honor Wall.
For each Adopt-a-Sheep plushie adopted, Serta will provide a minimum donation of $1.50, up to $9. This program will run through March 31, 2012.
The Serta Counting Sheep have become a large part of Serta’s identity since they were introduced in 2000.
For more information about this promotion, contact Aline Loustaunau at email@example.com or Sarah Winfrey at firstname.lastname@example.org.