by Sarah Winfrey
When cancer advocates launched a Facebook movement pushing for a bald version of the popular Barbie doll, they hoped to provide emotional comfort to children who lose their hair from cancer treatment. Seeing the Barbie creator’s initial hesitance, however, another toymaker instead responded to the call.
True Hope Bratz dolls. (Courtesy of MGA Entertainment)
MGA Entertainment, maker of Bratz and Moxie Girlz dolls, developed a new line of bald dolls, dubbed “True Hope,” to support City of Hope’s cancer research, treatment and education programs. The line comprises three Bratz and three Moxie Girlz dolls, and MGA will donate $1 to City of Hope for each True Hope doll sold to distributors.
“MGA’s mission is to provide joy and happiness to kids around the world,” said Isaac Larian, chief executive officer of MGA Entertainment. “We believe children are our legacy and want them to be healthy, have confidence in their imagination and build their dreams into reality. We have a responsibility to children and we take that responsibility very seriously.
“The Bratz and Moxie Girlz True Hope dolls are designed to support and comfort young girls and boys who so bravely endure cancer treatments. MGA also wants to be an active supporter in the fight to develop lifesaving treatments for children.”
True Hope Bratz and Moxie Girlz dolls come with matching accessories and are available at Toys ‘R Us stores and at toysrus.com.