by Katie Kornfield
Scarlett Johansson designed beanies that benefit City of Hope. (Photo courtesy of True Public Relations)
Actress Scarlett Johansson is lending her talents to the fight against cancer. The actress teamed up with active lifestyle brand Neff Headwear to launch Neff Hope, a project benefiting City of Hope.
Johansson designed two beanies available for purchase at Zappos.com. For every eco-friendly organic cotton “Scarlett Beanie” purchased, Neff will donate one beanie to a City of Hope patient or survivor (up to 5,000 beanies). Neff also will donate an additional 10 percent from the sale of each Scarlett Beanie sold, up to $20,000, while supplies last.
“I helped create the Scarlett Beanie with the hope that every purchase might make a cancer patient feel a bit more comfortable during treatments and look cool and be cozy all the while,” Johansson said.
Neff Hope beanies are available for $24.99 each and are sold exclusively at Zappos.com.