Mark your calendars!
The San Diego Walk for Hope will be held on
Saturday, May 9, 2009
Why Sponsorship?
Alignment with worthwhile causes benefit everyone. According to Canada’s Millennial Poll, more than brand quality or business fundamentals, “social responsibility” is the number one factor that can influence a consumer’s impression of a company.
Local Sponsorship of City of Hope’s Walk for Hope to Cure Breast Cancer is an effective way to inspire consumer loyalty. It is also a way to connect with a highly coveted demographic and provide a unifying experience for the company’s employees, associates and team members.
“93% of Americans say it is important for their companies to provide them with opportunities to become involved in social issues.”
- 2007 Cone Cause Evolution & Environmental Survey
According to Sponsorship.com, sponsorship is currently one of the fastest growing marketing mediums available today. Through aligning your brand with City of Hope’s Walk for Hope to Cure Breast Cancer, you can tap into this upward trend and support City of Hope’s dynamic research into the study and treatment of cancer.
Who will I reach?
Expected attendance for the San Diego event is an estimated 4,000 participants.
According to the 2007 Walk for Hope Participant Survey:
- 91% are female
- 91% are between the ages of 18-62 (59% are between the ages of 18-49)
- 24% are between the ages of 18-35
- 35% are between the ages of 36-49
- 32% are between the ages of 50-62
- 63% have an income of $50,000 or more
- 65% are married
- 72% are college graduates
- 70% would be very likely or somewhat likely to recommend a product or company because it was associated with Walk for Hope
- 56% were able to recall the names of Walk for Hope corporate sponsors
Women control 80% of all consumer buyingwhich in turn accounts for 2/3 of this country’s gross domestic product (GDP).
- Source: “I am Woman, Hear Me Shop” 2005; www.businessweek.com
Local Opportunities: 2009 San Diego Walk for Hope
City of Hope will customize your sponsorship to fit your needs and tailor support to accommodate your goals. Contact Robyn Hima to discuss options available on-site, on-line and in the marketplace.
Utilize our VIP and On-Site Experience
All sponsors ARE VIP’s and are entitled to a number of VIP event access passes, dependant on level of support. The Walk is an excellent tool to showcase your commitment to the community, entertain existing or prospective clients and partners. and incentivize and promote employee participation.
Contact Us
Sponsorship of Walk for Hope not only makes an impact on the lives of women around the world, but provides sponsors a valuable way to enhance your brand through a proven cause initiative.
Robyn Hima
City of Hope’s San Diego
Walk for Hope to Cure Breast Cancer
rhima@coh.org
888-805-8911 office
5090 Shoreham Place, Ste 212
San Diego, CA 92122
See you May 9th!
Marketing to women delivers a better return on your marketing dollar through both greater opportunity and greater impact. While in many categories, the traditional male targets are saturated, the corresponding women’s segments are untapped and virtually uncontested by competition.
- Source: “Sales and Marketing Excellence” by Martha Barletta; February 2003
One in eight women will get breast cancer.
- Source: American Cancer Society 2007