The SCFIC campaign includes many programs that are targeted at gaining consumer support for City of Hope through retail channels and product promotions. To participate in any of the following cause-related marketing programs, please call City of Hope at 800-544-3541, Ext. 26280.
Kids for Hope
As a retail-driven, point-of-sale promotion, Kids 4 Hope has become the SCFIC’s flagship cause-related marketing program. In 2007, retail partners such as Albertsons, Bristol Farms, Food 4 Less, Gelson’s Markets, Ralphs Grocery Company, Stater Bros., Superior Super Warehouse, and helped raise over $735,000 for City of Hope’s pediatric cancer research, treatment and education programs. Consumers were encouraged to purchase Kids 4 Hope mobiles for at least $1.00 at registers during the Fall. In addition, educational materials about City of Hope’s pediatric efforts were distributed all throughout Southern California in support of the campaign.
Product Partnerships
Since the ever-changing food and drug industries require concentrated attention on driving sales and customer loyalty, cause marketing alignments are poised to accomplish both objectives. City of Hope is an ideal partner, given the industries’ product mix and target consumer.
- Up to 60% of cancers could be prevented if individuals adopted healthy lifestyle behaviors
- Women control $3.4 trillion per year in spending power, and rate medical research as their number one social concern
City of Hope will work with partnering companies to create tailored collaborations that satisfy everyone’s marketing, sales and philanthropic goals.
More and more, companies are turning to cause-related marketing to set their product apart from the crowd and to help build positive brand character. Some past and current regional and national partnerships include: Cacique, Nestle Ice Cream, Hansen's, Keebler, Kellogg’s, Shasta, and Sutter Home among others.
