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Chivas USA and City of Hope Team Up in ‘Celebrate Hope’ Campaign

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 Chivas USA and City of Hope Team Up in ‘Celebrate Hope’ Campaign

Unique diabetes awareness and wellness partnership includes City of Hope presence at all Chivas USA home games

Major League Soccer team Chivas USA and City of Hope are joining forces in a unique diabetes awareness and wellness campaign called “Celebrate Hope.” The season-long initiative aims to raise awareness and funds for diabetes research and treatment.

The partnership will feature a special City of Hope presence at all 2009 Chivas USA home matches, including in-stadium signage, a “Celebrate Hope” PSA campaign broadcast by Chivas media partners during matches and on the stadium’s Diamond Vision screen, as well as a City of Hope diabetes information booth in the ChivaTown fan zone at select matches. City of Hope will play an active role at several of the team’s ‘Chivas at the Park’ clinics around Los Angeles County, and also will participate in a special ‘Diabetes Health and Wellness Night’ at an upcoming home game.

Founded in 2004, Los Angeles-based Club Deportivo Chivas USA has achieved remarkable success in just four seasons in Major League Soccer. In 2008, the Mexican-owned club qualified for the MLS Cup Playoffs for the third year in a row. Just as impressive, the club’s grassroots programs demonstrate its deep commitment to the Southern California community.

More information about the partnership will be available soon.

Read press release >>

 About Chivas USA

Founded in 2004, Los Angeles-based Club Deportivo Chivas USA has achieved remarkable success in just four seasons in Major League Soccer. In 2008, the Mexican-owned club qualified for the MLS Cup Playoffs for the third year in a row, to the delight of its passionate supporters. In addition, the club’s innovative grassroots programs demonstrate its deep commitment to the Southern California community, while the Chivas USA youth teams and Soccer Academies offer unprecedented opportunities to the region’s best young talent. For more information on Chivas USA, please visit cdchivasusa.com.
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For nearly a century, City of Hope’s mission to save lives has been advanced and sustained through the support of corporate partners.
 
If you are interested in pursuing a partnership, sponsorship or promotional opportunity with City of Hope, please e-mail our marketing team. Someone will respond to your request within seven to 10 business days.

 About City of Hope

Ranked as one of “America’s Best Hospitals” in cancer by U.S.News & World Report, City of Hope is a pioneer in the fields of hematopoietic cell transplantation and genetics. Designated as a comprehensive cancer center, the highest honor bestowed by the National Cancer Institute, City of Hope's research and treatment protocols advance care throughout the nation.
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