A National Cancer Institute-designated Comprehensive Cancer Center

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Taste of Hope

Taste of Hope
Join us for an evening of hope
Join us at the 8th Annual Taste of Hope Wine Dinner to support City of Hope. Dinner will be held in an elegant setting in Tribeca, NY, with a silent and live auction that will feature wines from the world’s finest private collections and luxurious international travel.
Since the Music and Entertainment Industry group's founding in 1973, more than $103 million has been raised to support City of Hope's mission to cure — and ultimately prevent — cancer, diabetes, HIV/AIDS and other life-threatening diseases. The group represents the music industry's senior level executives from all major labels, law firms, artist management and music publishing companies. Members have partnered with City of Hope to save lives through their fundraising support and patient referrals. Each year, 100 million lives are touched by the discoveries at City of Hope. City of Hope also collaborates on clinical trials and research programs with Cancer Centers and Hospitals in your area.

Taste of Hope Committee

Event Chair
Alissa Pollack
EVP Music & Partner Integrations
Premiere Networks
Steve Bartels
President & COO
Island Def Jam Music Group          
Bruce Gearhart
Bacchus Importers, Ltd.
Richard Palmese
CEO, Palmese Entertainment
Azoff Music Group
Tom Corson
President & COO
RCA Records
Marcus Grant
The Collective
Shawn "Pecas" Costner
Executive Vice President
Def Jam Recordings
Peter Gray
Executive Vice President, Promotions
Warner Bros. Records

Event Details

City of Hope’s Music and Entertainment Industry cordially invites you to the 8th Annual Taste of Hope.
Enjoy dinner in an elegant setting and participate in silent and live auctions featuring a distinguished selection of wines from the world’s finest private collections.
10 Desbrosses Street
(between Hudson and Greenwich Streets)
New York, NY 10013
Thursday, March 20, 2014
7 to 10 p.m.

Hotel Information
Room blocks have been reserved at:
Sheraton Tribeca
370 Canal St
New York, NY 10013
$179/night plus taxes
*Rooms need to be booked by Feb 21st*
Note: the rates are only available 3/19-21
TriBeCa Grand Hotel
2 Avenue of the Americas
New York, NY 10013
Room Type: Superior King, Complimentary wifi
$312.17/night including taxes
*Reservations must be made by Feb 19th*
Group Code: CLE031714

Musicians on Call

Gavin DeGraw and Premiere Radio’s Alissa Pollack launch Musicians On
Call Bedside Performance Program for patients at City of Hope
DUARTE, Calif. – Cancer patients at City of Hope were surprised with an intimate performance by Grammy-nominated musician and songwriter Gavin DeGraw as charity organization Musicians On Call launched a new program specifically for the Los Angeles-area cancer research and treatment center.  
The program ­– officially called The Musicians On Call Jason Pollack Bedside Performance Program at City of Hope –  will bring live, in-room performances to patients undergoing treatment or unable to leave their hospital beds. As with all Musicians On Call programs, the performances are meant to bring the healing power of music to those patients who need it most.
At City of Hope, the program began with a formal launch by Musicians On Call members, City of Hope staff and music industry executives. Alissa Pollack, EVP of Music and Partner Integrations at Premiere Radio, started the program in honor of her father who passed away from cancer last year. During the event, she gave a moving and heartfelt tribute to Jason Pollack’s legacy.
“It is truly a dream to be able to start a fund in my father's name with Musicians On Call and City of Hope,” said Pollack. “He always encouraged my work with both charities and I know he would be so proud to be the inspiration for this. Knowing that patients will be able to benefit from my father’s program is an incredible feeling.”
Funds raised in memory of Jason Pollack at Taste for Hope, City of Hope’s Music, Film and Entertainment Industries Group’s flagship event in New York, were used to make the Musicians On Call program at City of Hope possible.
Musicians On Call’s president, Pete Griffin, spoke of Pollack’s spirit and dedication to the cause.
"Musicians On Call is incredibly fortunate to have Alissa Pollack as a board member and supporter of our programs," said Griffin. "To be able to work with Alissa to launch the Musicians On Call Jason Pollack Bedside Performance Program at City of Hope is an honor for our organization and a fitting way to honor Alissa's father who had such a love for music and people."
DeGraw then brought his guitar out and sang “Chariot” to a large group of patients that had gathered inside City of Hope Helford Clinical Research Hospital. DeGraw has worked closely with Musicians On Call over the years and spent time connecting individually with many patients.
“Musicians On Call brings so much joy to not only the patients, but also their caregivers and their health care team,” said Gayle Gilbert from City of Hope’s Department of Supportive Care Medicine. “We are grateful to have the musicians come share their talents. Patients tell us the experience helps take their mind off a rough day.”
As a comprehensive cancer center committed to treating the whole patient, City of Hope understands that music can lift the human spirit and enhance treatment programs. The Musicians On Call Jason Pollack Bedside Performance Program will be a special part of supportive care at City of Hope, bringing music, sing-alongs and special visitors to patients in need of an emotional boost.
Studies have shown that live music soothes hospital patients by lowering blood pressure and reducing anxiety. For cancer patients, whose treatments often keep them hospitalized for long periods of time, the positive impact of these performances can be especially powerful.
An array of musicians will come to City of Hope every Friday afternoon to perform for patients in the pediatric unit and other floors of the hospital. A Great Big World, Ingrid Michaelson, R5, Ryan Cabrera, Bean, Oh Honey and Straight No Chaser a cappella group are some of the upcoming artists that will participate in the Musicians On Call Jason Pollack Bedside Performance Program at City of Hope.
For media inquires or photo requests, please contact Dominique Grignetti at dgrignetti@coh.org.
About City of Hope
City of Hope is a leading research and treatment center for cancer, diabetes and other life-threatening diseases. Designated as a comprehensive cancer center, the highest recognition bestowed by the National Cancer Institute, City of Hope is also a founding member of the National Comprehensive Cancer Network, with research and treatment protocols that advance care throughout the nation. City of Hope’s main hospital is located in Duarte, Calif., just northeast of Los Angeles, with clinics in Antelope Valley and South Pasadena. It is ranked as one of "America's Best Hospitals" in cancer by U.S.News & World Report. Founded in 1913, City of Hope is a pioneer in the fields of bone marrow transplantation and genetics. For more information, visit www.cityofhope.org or follow City of Hope on facebook, twitter, youtube or flickr.
About Musicians On Call
Musicians On Call was founded in 1999 with the mission of bringing live and recorded music to the bedsides of patients in health care facilities. To date, its volunteers have played for over 400,000 people nationwide. Musicians On Call continues its mission through room-to-room hospital performances by both local musicians and national celebrities as well as the Music Pharmacy and Project Playback Programs. www.musiciansoncall.org
Event Details
Thursday, March 20, 2014
10 Desbrosses Street
(Between Hudson and Greenwich Streets)
New York, NY 10013 (map)
Amber Martinez
2013 Event Photos
2011 Event Video