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Spirit of Life Award Gala

The 2015 Spirit of Life Award Gala
Rock the Cure honoring
Steve Goddard, Pravana

Saturday, July 11, 2015
 
 
The Spirit of Life Award is presented to individuals who exemplify the ideals and values that have guided City of Hope for a century, and whose professional and humanitarian accomplishments are worthy of celebration. Recipients of this prestigious award include a broad range of leaders from the world of business, entertainment, science and philanthropy. What connects them is a shared commitment to elevating the human condition and a profound belief in the power of each individual to effect change.
 
The Spirit of Life, by its very name, represents the intangible qualities that make an individual’s life worthy of admiration: their generosity, their ability to inspire and their desire to make a difference in the world. City of Hope extends its heartfelt congratulations and gratitude to its Spirit of Life honorees past and present.
 
 
 
 
 
2015 Spirit of Life Sponsors
     
     
 

 
Platnium Level Sponsors:
 
Joico/Zotos
 
 
 
 
 

Our Honoree

 
Steve Goddard
President, Founder
Pravana Naturceuticals
 
PRAVANA’s creator, Steve Goddard, is a 30-year beauty industry veteran. He began his long career as a way to support himself while attending college, and has gone on to work for some of the largest companies in the beauty business. Shortly after leaving school, Goddard joined Redken as the manager of its product evaluation salon, and climbed the ranks as a platform artist and later in the marketing department, where he was promoted to Senior Vice President of Marketing & Advertising. Shortly thereafter, Goddard became Senior Vice President of Global New Product Development of professional products for Revlon, relocating to Barcelona, Spain. In quick succession, he then became the General Manager of Rusk, a division of Conair, and in 1999, joined Wella Corporation as President and CEO. In 2001, Goddard became President and CEO of Sebastian International and President of Wella's worldwide Salon Conexxion division.
 
In 2004, Goddard returned to his creative marketing roots to launch a new beauty entity: PRAVANA NATURCEUTICALS, a boutique brand of highly sophisticated products utilizing the power of the nature and the strength of technology to produce superior, wholistic formulas. "I really wanted to return to the excitement of dealing with a small marketing company in creating new products," says Goddard. A genial public speaker with a passion for music and exotic birds, Goddard is a motivator, family man, hairdresser, and accomplished guitarist. He is also a true entrepreneurial spirit, and the source for PRAVANA.
 
 

Event Details

SPONSORSHIP PACKAGES & EVENT DETAILS!
 
Companies or salons interested in getting more involved with the National Professional Salon Industry or hosting their own fundraiser should visit cityofhope.org/salon  and click “Get Involved,” or contact Andrea Courtney, Coordinator, at 626-218-7110 or acourtney@coh.org.
 
Sponsorship Packages
All Access: $25,000 ($22,000 is tax-deductible)
  • Two tables of 10 (20 seats) with Premium Seating
  • Special introduction during the dinner program
  • Event commemorative plaque
  • Company logo on presentation loop during event
  • Full page ad in the All Access section of the Journal
  • Company logo on the event website and electronic invitation
  • Company logo recognition on color print ad in Cosmoprof North America Show Magazine

Platinum: $15,000 ($13,500 is tax-deductible)
  • One table of 10 seats with Preferred Seating
  • Recognition at event during the dinner program
  • Company logo on presentation loop during event
  • Full page ad in the Platinum section of the Journal
  • Company name listed on the event website

Gold: $7,500 ($6,000 is tax-deductible)
  • One table of 10 seats with Reserved Seating
  • Company logo on presentation loop during event
  • Full page ad in the Gold section of the Journal

Dinner Seats
Individual Ticket: $400 ($250 is tax-deductible)

Table of 10: $4,000 ($2,500 is tax-deductible)
 
 
New! Additional Sponsor Opportunities 
A unique way to highlight your companies! Sponsor one of the below elements of the event and gain extra exposure.
  *Additional Sponsor Opportunities are not exclusive. 100 percent tax-deductible and does not include event tickets.

Welcome Sponsor: $5,000
Promotional signage in Registration area and personalized product with company logo

Cocktail Reception Sponsor: $5,000
Promotional signage in Cocktail Reception area and personalized cocktail napkins with company logo

Dessert Sponsor: $5,000
Promotional signage during dessert and company logo inclusion in dessert
 
Tribute Journal Opportunities
Highlight your companies support through an ad in our Journal.
  • Journal will be distributed to guests of the event as well as displayed on the main video screens throughout the night.
  • The digital Journal will live on the event website and can be shared via social media.
  • The digital Journal will be shared with Launchpad, Modern Salon, NailPro and Salon Today subscribers. See Journal Sheet for full media exposure opportunities.
  • All journal opportunities are 100 percent tax-deductible.

Back Cover: $12,500
Inside Front Cover: $8,000
Inside Front Cover: $8,000
Champions of Hope Section: $4,000
Leaders of Hope Section: $3,000
Partners of Hope Section: $1,500

Submit high-resolution ads to salon@coh.org by June 12, 2015.
 

National Professional Salon Industry Volunteer Leadership

President
Harlan Kirschner President, The Kirschner Group
 
 
Committee
Reuben Carranza President R+Co, Luxury Brand Partners
Deborah Carver President & CEO, Creative Age Publications
Bobbi Foster-Kelly AVP Education/Artist Network, REDKEN/Pureology
John Heffner CEO, Drybar
Eric Z Horn Director, Business Development Professional Beauty Association
Eddie Jhin COO, Jinny Beauty
Sara Jones General Manager, Joico
Jim and Cheryl Markham Owners, Colorproof Evolved Color Care
Rhoda Olsen CEO, Great Clips
Steve Orzel Partner Brand Merchandising, Salon Centric
Sandy Ovington Divisional Merchandise Manager, Ulta
Pat Parenty President, L’Oreal USA Professional Products Division & SalonCentric
George Schaeffer Founder, OPI Inc.
Paul  Schiraldi General Manager, Matrix USA
Nick Stenson Beauty Expert, JC Penney Salons and Matrix
Mary Van Praag General Manager, OPI
 
 
 
 
 
 
 
 
 
 
 
Past Honorees
The National Professional Salon Industry Council is comprised of executives who help raise funds for City of Hope through a number of events. Past Spirit of Life Award honorees have included:

Harlan Kirschner
The Kirschner Group, Inc.
Bob Peel Jr.
Peel's Salon Services
 
Reuben Carranza
Luxury Brand Partners
 
James Emiliani
Emilini Enterprises
 
George Schaeffer
OPI Inc.
 
Emmett and Beth Hickey
Spa Specialists Representatives
 
Sara Jones
Joico
 
Ann Mincey
Redken
 
Eva Graham
NIOXIN Research Laboratories Inc.
 
Jan Arnold
CND
 
Jim and Cheryl Markham
PureOlogy
Ray Mager
L'Oreal
 
John Heffner
CND
 
Carmen DePasquale
DePasquale Companies
 
Bob Peel Sr.
Peel's Salon Services
 
Leo Passage
 
 

2015 Campus Tour with Steve Goddard

For over 30 years, the National Professional Salon Industry has been committed to supporting the critical and lifesaving work of the doctors and researchers of City of Hope. It’s a tradition of caring that unites executives, professionals and colleagues from all over the country and every segment of the industry.
 
Honoree Campus Tour
FRIDAY, JANUARY 23, 2015
10:00 AM
Spirit of Life Fountain
Lunch will be served at 12:15 PM
City of Hope
1500 East Duarte Road
Duarte, California
 

Fundraising Tools

HOW YOU CAN HELP FUNDRAISE FOR ROCK THE CURE.
Everyone can help raise funds for City of Hope and be a part of the fight against cancer, diabetes and HIV/AIDS. Join other beauty professionals across the country and help us ROCK THE CURE!

Below are some recommendations and tips on how you can help.

Buy the Limited Edition Rock the Cure Collection available exclusively at SalonCentric store! 
 
Your favorite brands including Pravana, Redken, Matrix, L’Oreal Professional, Pureology, Mizani and Essie have teamed up with SalonCentric tofor the Rock the Cure Collection. The pre-pack, valued at over $50.00, will be sold at all SalonCentric stores nationwide in May and June only for $39.99. Proceeds from the box of $200,000 will be donated back to City of Hope. Find a SalonCentric location near you.
 
 
Host a Fundraiser at Your Salon - Submit a Pledge Form
Pick a date when your salon will provide haircuts to clients in exchange for donations to fight cancer. Email us to get your free Cut-A-Thon starter kit, which includes ideas and materials that will help you to conduct and promote your event. 
 
 
Tools To Help You Get Started
 
 
Make a Direct Contribution!
City of Hope, Attn Salon Industry
1500 Duarte Rd.
Durate, CA 91010
Please do not mail cash. Convert all cash into a money order and/or check made out to City of Hope – Salon Industry.
 
 
Rock The Cure In Las Vegas
To reward those who join us in the fight, we are offering a special opportunity to 2 lucky winners to attend our Rock The Cure event in Las Vegas on July 11 to celebrate with us. We will be having a special opportunity drawing from those who make a straight donation* to the Rock The Cure campaign and providing them with an all-expense paid trip to Las Vegas, including passes to the Rock The Cure event honoring Pravana CEO Steven Goddard with the Spirit of Life award along with tickets  to the North American Hairstyling Awards (NAHA) that will also be held in Las Vegas this same weekend. All donations must be received by June 1 to be eligible. 
 
 
Share With Us!
We want to hear about your success! Please send us a summary and pictures from your event. We want to share your success story with others across the country. Send all summary’s and pictures to acourtney@coh.org.
 
 
We Are Here To Support You! Questions?
Andrea Courtney
Coordinator - National Professional Salon Industry
626-218-7110
 
 
 
*Entry in this special opportunity drawing is free.  It is illegal to sell entries for this special opportunity drawing.  Any contribution to City of Hope in response to a solicitation for this special opportunity drawing is strictly optional.  In response to requests from donors, we suggest a donation of $20.  However, any donation is welcome and no donation is required. To claim you free entry ticket please email salon@coh.org. Making a voluntary donation will not increase the chances of winning.  Employees, directors and officers of City of Hope and PRAVANA are not eligible to win the special opportunity drawing.
 

Spirit of Life Award Gala

Spirit of Life Award Gala

The 2015 Spirit of Life Award Gala
Rock the Cure honoring
Steve Goddard, Pravana

Saturday, July 11, 2015
 
 
The Spirit of Life Award is presented to individuals who exemplify the ideals and values that have guided City of Hope for a century, and whose professional and humanitarian accomplishments are worthy of celebration. Recipients of this prestigious award include a broad range of leaders from the world of business, entertainment, science and philanthropy. What connects them is a shared commitment to elevating the human condition and a profound belief in the power of each individual to effect change.
 
The Spirit of Life, by its very name, represents the intangible qualities that make an individual’s life worthy of admiration: their generosity, their ability to inspire and their desire to make a difference in the world. City of Hope extends its heartfelt congratulations and gratitude to its Spirit of Life honorees past and present.
 
 
 
 
 
2015 Spirit of Life Sponsors
     
     
 

 
Platnium Level Sponsors:
 
Joico/Zotos
 
 
 
 
 

Our Honoree

Our Honoree

 
Steve Goddard
President, Founder
Pravana Naturceuticals
 
PRAVANA’s creator, Steve Goddard, is a 30-year beauty industry veteran. He began his long career as a way to support himself while attending college, and has gone on to work for some of the largest companies in the beauty business. Shortly after leaving school, Goddard joined Redken as the manager of its product evaluation salon, and climbed the ranks as a platform artist and later in the marketing department, where he was promoted to Senior Vice President of Marketing & Advertising. Shortly thereafter, Goddard became Senior Vice President of Global New Product Development of professional products for Revlon, relocating to Barcelona, Spain. In quick succession, he then became the General Manager of Rusk, a division of Conair, and in 1999, joined Wella Corporation as President and CEO. In 2001, Goddard became President and CEO of Sebastian International and President of Wella's worldwide Salon Conexxion division.
 
In 2004, Goddard returned to his creative marketing roots to launch a new beauty entity: PRAVANA NATURCEUTICALS, a boutique brand of highly sophisticated products utilizing the power of the nature and the strength of technology to produce superior, wholistic formulas. "I really wanted to return to the excitement of dealing with a small marketing company in creating new products," says Goddard. A genial public speaker with a passion for music and exotic birds, Goddard is a motivator, family man, hairdresser, and accomplished guitarist. He is also a true entrepreneurial spirit, and the source for PRAVANA.
 
 

Event and Sponsor Details

Event Details

SPONSORSHIP PACKAGES & EVENT DETAILS!
 
Companies or salons interested in getting more involved with the National Professional Salon Industry or hosting their own fundraiser should visit cityofhope.org/salon  and click “Get Involved,” or contact Andrea Courtney, Coordinator, at 626-218-7110 or acourtney@coh.org.
 
Sponsorship Packages
All Access: $25,000 ($22,000 is tax-deductible)
  • Two tables of 10 (20 seats) with Premium Seating
  • Special introduction during the dinner program
  • Event commemorative plaque
  • Company logo on presentation loop during event
  • Full page ad in the All Access section of the Journal
  • Company logo on the event website and electronic invitation
  • Company logo recognition on color print ad in Cosmoprof North America Show Magazine

Platinum: $15,000 ($13,500 is tax-deductible)
  • One table of 10 seats with Preferred Seating
  • Recognition at event during the dinner program
  • Company logo on presentation loop during event
  • Full page ad in the Platinum section of the Journal
  • Company name listed on the event website

Gold: $7,500 ($6,000 is tax-deductible)
  • One table of 10 seats with Reserved Seating
  • Company logo on presentation loop during event
  • Full page ad in the Gold section of the Journal

Dinner Seats
Individual Ticket: $400 ($250 is tax-deductible)

Table of 10: $4,000 ($2,500 is tax-deductible)
 
 
New! Additional Sponsor Opportunities 
A unique way to highlight your companies! Sponsor one of the below elements of the event and gain extra exposure.
  *Additional Sponsor Opportunities are not exclusive. 100 percent tax-deductible and does not include event tickets.

Welcome Sponsor: $5,000
Promotional signage in Registration area and personalized product with company logo

Cocktail Reception Sponsor: $5,000
Promotional signage in Cocktail Reception area and personalized cocktail napkins with company logo

Dessert Sponsor: $5,000
Promotional signage during dessert and company logo inclusion in dessert
 
Tribute Journal Opportunities
Highlight your companies support through an ad in our Journal.
  • Journal will be distributed to guests of the event as well as displayed on the main video screens throughout the night.
  • The digital Journal will live on the event website and can be shared via social media.
  • The digital Journal will be shared with Launchpad, Modern Salon, NailPro and Salon Today subscribers. See Journal Sheet for full media exposure opportunities.
  • All journal opportunities are 100 percent tax-deductible.

Back Cover: $12,500
Inside Front Cover: $8,000
Inside Front Cover: $8,000
Champions of Hope Section: $4,000
Leaders of Hope Section: $3,000
Partners of Hope Section: $1,500

Submit high-resolution ads to salon@coh.org by June 12, 2015.
 

Volunteer Leadership

National Professional Salon Industry Volunteer Leadership

President
Harlan Kirschner President, The Kirschner Group
 
 
Committee
Reuben Carranza President R+Co, Luxury Brand Partners
Deborah Carver President & CEO, Creative Age Publications
Bobbi Foster-Kelly AVP Education/Artist Network, REDKEN/Pureology
John Heffner CEO, Drybar
Eric Z Horn Director, Business Development Professional Beauty Association
Eddie Jhin COO, Jinny Beauty
Sara Jones General Manager, Joico
Jim and Cheryl Markham Owners, Colorproof Evolved Color Care
Rhoda Olsen CEO, Great Clips
Steve Orzel Partner Brand Merchandising, Salon Centric
Sandy Ovington Divisional Merchandise Manager, Ulta
Pat Parenty President, L’Oreal USA Professional Products Division & SalonCentric
George Schaeffer Founder, OPI Inc.
Paul  Schiraldi General Manager, Matrix USA
Nick Stenson Beauty Expert, JC Penney Salons and Matrix
Mary Van Praag General Manager, OPI
 
 
 
 
 
 
 
 
 
 
 
Past Honorees
The National Professional Salon Industry Council is comprised of executives who help raise funds for City of Hope through a number of events. Past Spirit of Life Award honorees have included:

Harlan Kirschner
The Kirschner Group, Inc.
Bob Peel Jr.
Peel's Salon Services
 
Reuben Carranza
Luxury Brand Partners
 
James Emiliani
Emilini Enterprises
 
George Schaeffer
OPI Inc.
 
Emmett and Beth Hickey
Spa Specialists Representatives
 
Sara Jones
Joico
 
Ann Mincey
Redken
 
Eva Graham
NIOXIN Research Laboratories Inc.
 
Jan Arnold
CND
 
Jim and Cheryl Markham
PureOlogy
Ray Mager
L'Oreal
 
John Heffner
CND
 
Carmen DePasquale
DePasquale Companies
 
Bob Peel Sr.
Peel's Salon Services
 
Leo Passage
 
 

Campus Tour with Steve

2015 Campus Tour with Steve Goddard

For over 30 years, the National Professional Salon Industry has been committed to supporting the critical and lifesaving work of the doctors and researchers of City of Hope. It’s a tradition of caring that unites executives, professionals and colleagues from all over the country and every segment of the industry.
 
Honoree Campus Tour
FRIDAY, JANUARY 23, 2015
10:00 AM
Spirit of Life Fountain
Lunch will be served at 12:15 PM
City of Hope
1500 East Duarte Road
Duarte, California
 

Get Involved

Fundraising Tools

HOW YOU CAN HELP FUNDRAISE FOR ROCK THE CURE.
Everyone can help raise funds for City of Hope and be a part of the fight against cancer, diabetes and HIV/AIDS. Join other beauty professionals across the country and help us ROCK THE CURE!

Below are some recommendations and tips on how you can help.

Buy the Limited Edition Rock the Cure Collection available exclusively at SalonCentric store! 
 
Your favorite brands including Pravana, Redken, Matrix, L’Oreal Professional, Pureology, Mizani and Essie have teamed up with SalonCentric tofor the Rock the Cure Collection. The pre-pack, valued at over $50.00, will be sold at all SalonCentric stores nationwide in May and June only for $39.99. Proceeds from the box of $200,000 will be donated back to City of Hope. Find a SalonCentric location near you.
 
 
Host a Fundraiser at Your Salon - Submit a Pledge Form
Pick a date when your salon will provide haircuts to clients in exchange for donations to fight cancer. Email us to get your free Cut-A-Thon starter kit, which includes ideas and materials that will help you to conduct and promote your event. 
 
 
Tools To Help You Get Started
 
 
Make a Direct Contribution!
City of Hope, Attn Salon Industry
1500 Duarte Rd.
Durate, CA 91010
Please do not mail cash. Convert all cash into a money order and/or check made out to City of Hope – Salon Industry.
 
 
Rock The Cure In Las Vegas
To reward those who join us in the fight, we are offering a special opportunity to 2 lucky winners to attend our Rock The Cure event in Las Vegas on July 11 to celebrate with us. We will be having a special opportunity drawing from those who make a straight donation* to the Rock The Cure campaign and providing them with an all-expense paid trip to Las Vegas, including passes to the Rock The Cure event honoring Pravana CEO Steven Goddard with the Spirit of Life award along with tickets  to the North American Hairstyling Awards (NAHA) that will also be held in Las Vegas this same weekend. All donations must be received by June 1 to be eligible. 
 
 
Share With Us!
We want to hear about your success! Please send us a summary and pictures from your event. We want to share your success story with others across the country. Send all summary’s and pictures to acourtney@coh.org.
 
 
We Are Here To Support You! Questions?
Andrea Courtney
Coordinator - National Professional Salon Industry
626-218-7110
 
 
 
*Entry in this special opportunity drawing is free.  It is illegal to sell entries for this special opportunity drawing.  Any contribution to City of Hope in response to a solicitation for this special opportunity drawing is strictly optional.  In response to requests from donors, we suggest a donation of $20.  However, any donation is welcome and no donation is required. To claim you free entry ticket please email salon@coh.org. Making a voluntary donation will not increase the chances of winning.  Employees, directors and officers of City of Hope and PRAVANA are not eligible to win the special opportunity drawing.
 
Event Details
SAVE THE DATE
Saturday, July 11, 2015
Honoring
Steve Goddard, Pravana
Mandalay Bay Hotel & Casino
Las Vegas, NV
 
 
Contact Us
Andrea Courtney
Coordinator
626-218-7110
acourtney@coh.org
 
 
NPSI News on Give Hope
Income Tax Deduction Rules
Event Tickets: The amount of your contribution, which is deductible for income tax purposes, is limited to the excess of your contribution over the value of goods received. The value, which is nondeductible, is a per person rate - check event information for amount. Tribute journal contributions and donations are 100% donation to City of Hope.
Patient Care Overview

Diabetes Resources
City of Hope is committed to the philosophy of healing the whole person throughout treatment and recovery from cancer. We offer a wide range of educational and support services for patients, their loved ones, and the community.
 
Mission Statement
City of Hope is transforming the future of health. Every day we turn science into practical benefit. We turn hope into reality. We accomplish this through exquisite care, innovative research and vital education focused on eliminating cancer and diabetes.