The 36th Annual Festival Ball Event Details
Saturday, August 23, 2014
Westin St. Francis
335 Powell Street
San Francisco, CA

VIP Reception - 5:00 PM
General Reception - 5:30 PM
Dinner Program - 7:30 PM
After Party - 10:00 PM
When using the ‘Please Bill Me’ option, payment is due no later than August 16, 2014.
Hotel rooms
A room block is currently available at the Westin St. Francis. Please click here to reserve accommodations for your party.
Park at the Union Square Garage
333 Post Street at Powell, with the general entrance on Geary St., 1 block away from the Westin St. Francis.
Registration Check-in
Please note this year’s event will require all guests to check in at the registration tables upon arrival. In order to receive your seating booklet, event program and auction paddle you MUST check in at the registration tables. Please arrive early to avoid any delay in your check in process.
VIP Reception
Please note the VIP Reception will be located in the Alexandra’s room on the 32nd Floor of the Tower Building. There will be signage directing you. YOU MUST HAVE A VIP TICKET TO ENTER THE VIP RECEPTION.

We will feature a one on one consultative wine tasting for our VIP Guests. Platinum and Underwriter sponsors will get to taste award winning wines with Sara Schneider of Sunset Magazine.

Sara is Sunset magazine’s first wine editor, responsible for tasting panels, food-and-wine pairing in the test kitchen, wine-related food and travel coverage, Sunset’s International Wine Competition, and the magazine’s wine club.

With a B.A. and an M.A. in English, Sara taught high-school English for 10 years before a love of cooking drew her to San Francisco’s California Culinary Academy, where her wine interest began. After earning her AOS degree, she combined her word and culinary backgrounds as editor of Berkeley-based Bay Food magazine for three years, then joined Sunset’s editorial staff, first on the copy desk, then as a senior food editor, eventually becoming head of the food department. In that role, she expanded the magazine’s wine coverage, and launched its Western Wine Awards program and the Sunset Wine Club. In 2005 she was named wine editor.

Sara writes a monthly column on food and wine pairing, trends, and issues in wine, as well as other wine-themed food and travel stories, and in 2007 co-authored the book California Wine Country, a Sunset Field Guide. She has judged many wine competitions, both on the West Coast and internationally.

Sara has been nominated twice for James Beard Journalism Awards and holds the Academy of Wine Communication’s Certificate for Excellence in Wine Writing.
For more information, please contact Mindy Finkelstein at 415-788-1002 or by email at