A National Cancer Institute-designated Comprehensive Cancer Center

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Corporate Partnerships

For nearly a century, City of Hope’s mission to save lives has been advanced and sustained through the support of corporate partners.


These generous and compassionate organizations enable us to pursue scientific breakthroughs while pushing forward with new and better ways to treat and ultimately cure cancer and other life-threatening diseases.

 

From sponsoring fundraising events to encouraging employee giving, companies large and small are invaluable in helping City of Hope bring greater hope to people throughout the world.

 

There are many ways your organization can make a difference. We invite you to consider any or all possibilities:

 

Enhance your brand through targeted marketing campaigns that strategically align your organization with a specific City of Hope program.
 
Support City of Hope through a wide range of memorable and meaningful sponsorship opportunities available to organizations across the country.
 
Reach consumers in a meaningful way by helping share City of Hope’s mission via integrated promotions across multiple media platforms.
 
Strengthen your company’s community involvement and workplace environment through employee giving programs and other fundraising activities that further City of Hope’s lifesaving efforts.
 
Discover how like-minded companies and donors support City of Hope through industry partnerships that are unique among philanthropies.
 

Media Partnerships

Through targeted outreach, awareness and fundraising initiatives, City of Hope and its media partners are making a tremendous impact on the fight against cancer and other life-threatening diseases. City of Hope aligns with a variety of companies across all media platforms, ranging from TV, print, online, radio, new media, outdoor advertising and more. Leverage your reach to help support City of Hope share the message of hope.
 
 
 
 
 
 
 
 
 
 

Event Sponsorships

CIty of Hope offers companies throughout the country many ways to partner in the fight against cancer and other life-threatening diseases. By sponsoring events that directly benefit our nationally renowned research and treatment programs, businesses enhance their brands and demonstrate their commitment to bringing new hope to people everywhere.
 
Photo Credit: Rick Diamond (Getty Images)
 

Sponsorship Opportunities
For 22 years, country’s hottest stars have aligned to strike out cancer in an entertaining morning of celebrity antics, fan contests and friendly competition. As an official part of the CMA Music Festival, this high-profile game attracts thousands of country fans and garners national media attention across the nation, including US Weekly, PEOPLE magazine, In Touch and People.com, to CMT, ABC and FOX affiliates. Past celebrity players include Carrie Underwood, Vince Gill, Scotty McCreery, Lauren Alaina, Scott Hamilton and more.Cash and in-kind opportunities are available.

Contact us to learn more about sponsoring a City of Hope event >>
 
 

Why Sponsor a City of Hope Event?
Health is one of the top issues that Americans want companies to address.
 
79% of Americans are likely to switch from one product to another if the other product is associated with a good cause.
 
Source: 2007 and 2008 Cone Cause Evolution Studies
 
9 out of 10 Americans would recommend or purchase from a company that is committed to engaging in and improving health
.
Source: 2009 Edelman Health Engagement Pulse
 

Marketing Partnerships

 
 

Partners Putting Our Business Out of Business

Our ultimate hope is that someday our treatment center and all treatment centers like ours will be willingly, cheerfully, finally shuttered. When that happens, we’d love for your brand to have played a part.

 

Our wide range of partnerships exemplifies how creative our partners and City of Hope can be when we unify our cause with your business.

 

We have the flexibility to develop marketing programs based on our partners’ areas of interest and target demographics. Whether it’s auctions, one-for-one models, specially themed products, media partnerships or percentage of sales, our team works with partners to create an endless array of unique and custom-tailored cause marketing programs and sponsorships. Together we can raise money to make new discoveries and find cures while helping you achieve your business objectives.

 

 

 

Why Partner with City of Hope

Global Impact
Our researchers speed their findings from the lab to clinical trials, thus impacting and improving the quality of lives of people around the world.

 

Efficiency
City of Hope’s fundraising efficiency (as published in the 2011 edition of Forbes magazine) was approximately 80% percent, meaning that 80 cents of each dollar received from private parties (individuals, corporations, foundations and other non-government institutions) went directly to research, treatment and education.

 

Charity Navigator, the independent charity evaluator, gives City of Hope its highest 4-star rating. Only 2% of the charities rated have received at least 7 consecutive 4-star evaluations, indicating that City of Hope outperforms most other charities in America.

 

Nationally Recognized
City of Hope was once again featured on Forbes magazine’s 2011 annual list of the nation’s largest 200 nonprofit organizations.

 

In It Together
Join our other trusted cause partners in helping to make a difference, while also positively impacting your company’s bottom line.

 

Collaboration
Our experienced marketing team looks forward to working with your company to develop unique, effective and impactful promotional programs that meet your brand’s objectives.

 
 

Recent Programs
 
 

Cause Related Marketing Programs


City of Hope partners with a variety of venerable brands to help raise funds for our groundbreaking research. Please support our fight to
find a cure by making your next purchases with them. Donations to City of Hope go directly into research.
 


 
 APPAREL

Hard Rock Gets KISS-ed

Hard Rock and KISS have teamed up to donate 15% from the sale of the brand’s KISS Signature Series Edition 32 T-shirt and collectible pin, in support of City of Hope. These special-edition products will be available for a limited time in stores and online.

Linea Pelle

Carry hope with you with Linea Pelle’s casual luxury handbags, belts and other leather goods, which will benefit City of Hope’s women's cancers research, treatment and education programs. Every Thursday between October 1, 2013 thru September 30, 2014 Linea Pelle will donate 5% of all products sold to City of Hope.  Linea Pelle will also include the option for stylish consumers to add an additional donation at checkout.   Go to lineapelle.com to see their entire collection, but wait until Thursday to buy!
 

Hard Rock International – The Who

Rock on with The Who. Hard Rock Café and The Who have teamed up to donate 15% from the sale of specially marked The Who Signature Series 27 T-shirts and pins available for purchase at Hard Rock locations and online benefiting City of Hope.
    BEAUTY

Josie Maran

Josie Maran partners with City of Hope with her GOGO (Get One Give One) program, where $1 is donated every time one GOGO mascara is purchased.  Visit josiemarancosmetics.com to get yours today.

Murad

Do good and look great with Murad’s Hydrate for Hope, a specially marked moisturizer: Hydro-Dynamic Ultimate Moisture. Murad donates 10% from the sale of this set to City of Hope’s women’s cancers research, treatment and education programs. Hydrate for Hope will be available at murad.com, Massage Envy, Sephora.com, Sephora inside JC Penney, Beauty Brands, Army/Air Force Exchange and independent spas and salons.

Pravana

Pravana International has created NEVO, a vegan and gluten free natural hair care line free of sulfates, parabens and phthalates. Pravana is donating 5% of NEVO product sales to City of Hope for cancer research, treatment and education. Learn more about NEVO at pravana.com.  Available at specialty salon supply shops nationwide.

Redken

Visit participating beauty stores to pick-up a specially marked Redken shampoo and conditioners.  Redken has made a one-time flat donation to support City of Hope’s fight against cancer.
    FOOD & BEVERAGE

Health-Ade

Health-Ade, a kombucha tea company, is supporting City of Hope with 10% of sales from their pomegranate tea to be donated to City of Hope's super foods research.  Pomegranate Health-Ade is available at select retailers, online and at farmer's markets in Southern California.
    HOME & OFFICE

The Handoff

Energetic sports radio personality, John “J.T. the Brick Tournour, has penned the book “The Handoff” where he talks about his friend Andrew Ashwood’s batter with cancer. “The Handoff” follows Ashwood’s journey through cancer, as well as Tournour’s path to understanding the caregiving process. Tournour is donating royalties from the sale of the book to City of Hope for cancer research, treatment and education.

3M Post-It + Scotch

Turn your desk into a pink party with the help of 3M Scotch and 3M Post-it , including a chic pink stiletto shoe tape dispenser and pink pebble tape dispenser, designed by world-renowned designer Karim Rashid, and pink multi-purpose scissors and pink heart pop-up note dispensers. Since 2004, programs from 3M have raised more than $1.5 million.  Check your local office products retailer for availability.

ACCO

Get a jump start on the new year with one of ACCO's specially marked calendars, planners and notebooks. Since 2008, ACCO has donated more than $2 million to City of Hope for breast cancer research, treatment and education. Check your local office products retailer for availability.

CE Supply

CE Supply Store is committed to supporting research and treatment at City of Hope for men’s and women’s cancers. Purchase any product from their “Making the Case for Hope” product line through December 2014. Products are available on the CE Supply website and amazon.com.

Georgia-Pacific

For the 2nd year in a row, Georgia-Pacific is supporting City of Hope's research and treatment with donations from their office and cleaning products. Check your local office products retailer for availability.

Liquid Fence

Liquid Fence is donating 25¢ from the sale of every specially marked deer and rabbit repellent to support City of Hope’s fight against breast cancer. Available at Home Depot and homedepot.com

Newell Rubbermaid

Newell Rubbermaid is donating 10¢ - $1.00 per specially marked pink ribbon products including “Pink@Work” products from PaperMate pens, uni-ball pens, Expo markers, Sharpie pink ribbon markers, Rolodex photo book, Liquid Paper, and Parker Pen

Staples Product Promotion

Turn your office pink with Staples’ pink ribbon stapler and tape dispensers, available in Staples stores nationwide and online. Staples is donating 50¢ from the sale of each item through December 31, 2013. Available on staples.com and in-store at Staples locations nationwide.
    EVENTS

Northern Trust Open

Purchase tickets to the 2014 Northern Trust Open through TICKETS Fore CHARITY, and 100 percent of the net ticket proceeds will benefit City of Hope, the official charity of the Northern Trust Open. Purchase tickets here.

 

 
 
Previous Partners
 
 
 

FOX Sports Supports City of Hope

City of Hope named official charity of 2009 NFL season on FOX Sports
City of Hope has been selected by FOX Sports as one of four charities to be featured in FOX Sports Supports, the network’s on-air charitable initiative designed to raise awareness, provide funds and boost volunteerism for health-related charities. Final selection of the charities was determined by a vote of FOX Sports employees.

City of Hope will be featured during FOX Sports’ 2009 National Football League (NFL) season from September 2009 through the playoffs in January 2010. FOX Sports announced the selection of City of Hope as a FOX Sports Supports charity during the Daytona 500 broadcast on February 15.
 
As part of the campaign, FOX Sports will provide pre-game and on-air mentions of City of Hope and its mission of rapidly developing new treatments for cancer. FOX Sports will also produce public service announcements (PSAs) featuring NFL players and FOX Sports on-air talent to educate viewing audiences about City of Hope and solicit support for the institution’s lifesaving cancer research and treatment programs. The PSAs will air on FOX news, sports and entertainment stations.
 
FOX Sports Support’s Web site www.FOXsportssupports.com also will prominently feature City of Hope.
 

 
About FOX Sports
As America's top-rated network for sports for 11-straight years (1997-2007), FOX Sports boasts rights agreements with each of the nation's highest-rated sports. FOX Sports is the exclusive national over-the-air television rights holder of Major League Baseball, including the All-Star Game, alternating League Championship Series and World Series (2007-2013); the National Football League's NFC package, including the NFC Championship Game and Super Bowls XLII and XLV (2006-2011); NASCAR SPRINT Cup racing from February through May, including the Daytona 500 (2007-2014); the Bowl Championship Series, featuring the Tostitos Fiesta Bowl, FedEx Orange Bowl, Allstate Sugar Bowl from 2007 through 2010 and the BCS National Championship Game from 2007 through 2009; and the AT&T Cotton Bowl Classic. Since its inception in 1994, FOX Sports has earned 71 Emmy Awards (through 2006) for production excellence. David Hill and Ed Goren are the executive producers of FOX Sports.
 

 

Corporate Partnerships

Corporate Partnerships

For nearly a century, City of Hope’s mission to save lives has been advanced and sustained through the support of corporate partners.


These generous and compassionate organizations enable us to pursue scientific breakthroughs while pushing forward with new and better ways to treat and ultimately cure cancer and other life-threatening diseases.

 

From sponsoring fundraising events to encouraging employee giving, companies large and small are invaluable in helping City of Hope bring greater hope to people throughout the world.

 

There are many ways your organization can make a difference. We invite you to consider any or all possibilities:

 

Enhance your brand through targeted marketing campaigns that strategically align your organization with a specific City of Hope program.
 
Support City of Hope through a wide range of memorable and meaningful sponsorship opportunities available to organizations across the country.
 
Reach consumers in a meaningful way by helping share City of Hope’s mission via integrated promotions across multiple media platforms.
 
Strengthen your company’s community involvement and workplace environment through employee giving programs and other fundraising activities that further City of Hope’s lifesaving efforts.
 
Discover how like-minded companies and donors support City of Hope through industry partnerships that are unique among philanthropies.
 

Media Partnerships

Media Partnerships

Through targeted outreach, awareness and fundraising initiatives, City of Hope and its media partners are making a tremendous impact on the fight against cancer and other life-threatening diseases. City of Hope aligns with a variety of companies across all media platforms, ranging from TV, print, online, radio, new media, outdoor advertising and more. Leverage your reach to help support City of Hope share the message of hope.
 
 
 
 
 
 
 
 
 
 

Event Sponsorships

Event Sponsorships

CIty of Hope offers companies throughout the country many ways to partner in the fight against cancer and other life-threatening diseases. By sponsoring events that directly benefit our nationally renowned research and treatment programs, businesses enhance their brands and demonstrate their commitment to bringing new hope to people everywhere.
 
Photo Credit: Rick Diamond (Getty Images)
 

Sponsorship Opportunities
For 22 years, country’s hottest stars have aligned to strike out cancer in an entertaining morning of celebrity antics, fan contests and friendly competition. As an official part of the CMA Music Festival, this high-profile game attracts thousands of country fans and garners national media attention across the nation, including US Weekly, PEOPLE magazine, In Touch and People.com, to CMT, ABC and FOX affiliates. Past celebrity players include Carrie Underwood, Vince Gill, Scotty McCreery, Lauren Alaina, Scott Hamilton and more.Cash and in-kind opportunities are available.

Contact us to learn more about sponsoring a City of Hope event >>
 
 

Why Sponsor a City of Hope Event?
Health is one of the top issues that Americans want companies to address.
 
79% of Americans are likely to switch from one product to another if the other product is associated with a good cause.
 
Source: 2007 and 2008 Cone Cause Evolution Studies
 
9 out of 10 Americans would recommend or purchase from a company that is committed to engaging in and improving health
.
Source: 2009 Edelman Health Engagement Pulse
 

Marketing Partnerships

Marketing Partnerships

 
 

Partners Putting Our Business Out of Business

Our ultimate hope is that someday our treatment center and all treatment centers like ours will be willingly, cheerfully, finally shuttered. When that happens, we’d love for your brand to have played a part.

 

Our wide range of partnerships exemplifies how creative our partners and City of Hope can be when we unify our cause with your business.

 

We have the flexibility to develop marketing programs based on our partners’ areas of interest and target demographics. Whether it’s auctions, one-for-one models, specially themed products, media partnerships or percentage of sales, our team works with partners to create an endless array of unique and custom-tailored cause marketing programs and sponsorships. Together we can raise money to make new discoveries and find cures while helping you achieve your business objectives.

 

 

 

Why Partner with City of Hope

Global Impact
Our researchers speed their findings from the lab to clinical trials, thus impacting and improving the quality of lives of people around the world.

 

Efficiency
City of Hope’s fundraising efficiency (as published in the 2011 edition of Forbes magazine) was approximately 80% percent, meaning that 80 cents of each dollar received from private parties (individuals, corporations, foundations and other non-government institutions) went directly to research, treatment and education.

 

Charity Navigator, the independent charity evaluator, gives City of Hope its highest 4-star rating. Only 2% of the charities rated have received at least 7 consecutive 4-star evaluations, indicating that City of Hope outperforms most other charities in America.

 

Nationally Recognized
City of Hope was once again featured on Forbes magazine’s 2011 annual list of the nation’s largest 200 nonprofit organizations.

 

In It Together
Join our other trusted cause partners in helping to make a difference, while also positively impacting your company’s bottom line.

 

Collaboration
Our experienced marketing team looks forward to working with your company to develop unique, effective and impactful promotional programs that meet your brand’s objectives.

 
 

Recent Programs
 
 

Cause Related Marketing Programs

Cause Related Marketing Programs


City of Hope partners with a variety of venerable brands to help raise funds for our groundbreaking research. Please support our fight to
find a cure by making your next purchases with them. Donations to City of Hope go directly into research.
 


 
 APPAREL

Hard Rock Gets KISS-ed

Hard Rock and KISS have teamed up to donate 15% from the sale of the brand’s KISS Signature Series Edition 32 T-shirt and collectible pin, in support of City of Hope. These special-edition products will be available for a limited time in stores and online.

Linea Pelle

Carry hope with you with Linea Pelle’s casual luxury handbags, belts and other leather goods, which will benefit City of Hope’s women's cancers research, treatment and education programs. Every Thursday between October 1, 2013 thru September 30, 2014 Linea Pelle will donate 5% of all products sold to City of Hope.  Linea Pelle will also include the option for stylish consumers to add an additional donation at checkout.   Go to lineapelle.com to see their entire collection, but wait until Thursday to buy!
 

Hard Rock International – The Who

Rock on with The Who. Hard Rock Café and The Who have teamed up to donate 15% from the sale of specially marked The Who Signature Series 27 T-shirts and pins available for purchase at Hard Rock locations and online benefiting City of Hope.
    BEAUTY

Josie Maran

Josie Maran partners with City of Hope with her GOGO (Get One Give One) program, where $1 is donated every time one GOGO mascara is purchased.  Visit josiemarancosmetics.com to get yours today.

Murad

Do good and look great with Murad’s Hydrate for Hope, a specially marked moisturizer: Hydro-Dynamic Ultimate Moisture. Murad donates 10% from the sale of this set to City of Hope’s women’s cancers research, treatment and education programs. Hydrate for Hope will be available at murad.com, Massage Envy, Sephora.com, Sephora inside JC Penney, Beauty Brands, Army/Air Force Exchange and independent spas and salons.

Pravana

Pravana International has created NEVO, a vegan and gluten free natural hair care line free of sulfates, parabens and phthalates. Pravana is donating 5% of NEVO product sales to City of Hope for cancer research, treatment and education. Learn more about NEVO at pravana.com.  Available at specialty salon supply shops nationwide.

Redken

Visit participating beauty stores to pick-up a specially marked Redken shampoo and conditioners.  Redken has made a one-time flat donation to support City of Hope’s fight against cancer.
    FOOD & BEVERAGE

Health-Ade

Health-Ade, a kombucha tea company, is supporting City of Hope with 10% of sales from their pomegranate tea to be donated to City of Hope's super foods research.  Pomegranate Health-Ade is available at select retailers, online and at farmer's markets in Southern California.
    HOME & OFFICE

The Handoff

Energetic sports radio personality, John “J.T. the Brick Tournour, has penned the book “The Handoff” where he talks about his friend Andrew Ashwood’s batter with cancer. “The Handoff” follows Ashwood’s journey through cancer, as well as Tournour’s path to understanding the caregiving process. Tournour is donating royalties from the sale of the book to City of Hope for cancer research, treatment and education.

3M Post-It + Scotch

Turn your desk into a pink party with the help of 3M Scotch and 3M Post-it , including a chic pink stiletto shoe tape dispenser and pink pebble tape dispenser, designed by world-renowned designer Karim Rashid, and pink multi-purpose scissors and pink heart pop-up note dispensers. Since 2004, programs from 3M have raised more than $1.5 million.  Check your local office products retailer for availability.

ACCO

Get a jump start on the new year with one of ACCO's specially marked calendars, planners and notebooks. Since 2008, ACCO has donated more than $2 million to City of Hope for breast cancer research, treatment and education. Check your local office products retailer for availability.

CE Supply

CE Supply Store is committed to supporting research and treatment at City of Hope for men’s and women’s cancers. Purchase any product from their “Making the Case for Hope” product line through December 2014. Products are available on the CE Supply website and amazon.com.

Georgia-Pacific

For the 2nd year in a row, Georgia-Pacific is supporting City of Hope's research and treatment with donations from their office and cleaning products. Check your local office products retailer for availability.

Liquid Fence

Liquid Fence is donating 25¢ from the sale of every specially marked deer and rabbit repellent to support City of Hope’s fight against breast cancer. Available at Home Depot and homedepot.com

Newell Rubbermaid

Newell Rubbermaid is donating 10¢ - $1.00 per specially marked pink ribbon products including “Pink@Work” products from PaperMate pens, uni-ball pens, Expo markers, Sharpie pink ribbon markers, Rolodex photo book, Liquid Paper, and Parker Pen

Staples Product Promotion

Turn your office pink with Staples’ pink ribbon stapler and tape dispensers, available in Staples stores nationwide and online. Staples is donating 50¢ from the sale of each item through December 31, 2013. Available on staples.com and in-store at Staples locations nationwide.
    EVENTS

Northern Trust Open

Purchase tickets to the 2014 Northern Trust Open through TICKETS Fore CHARITY, and 100 percent of the net ticket proceeds will benefit City of Hope, the official charity of the Northern Trust Open. Purchase tickets here.

 

 
 
Previous Partners
 
 
 

FOX Sports Supports City of Hope

FOX Sports Supports City of Hope

City of Hope named official charity of 2009 NFL season on FOX Sports
City of Hope has been selected by FOX Sports as one of four charities to be featured in FOX Sports Supports, the network’s on-air charitable initiative designed to raise awareness, provide funds and boost volunteerism for health-related charities. Final selection of the charities was determined by a vote of FOX Sports employees.

City of Hope will be featured during FOX Sports’ 2009 National Football League (NFL) season from September 2009 through the playoffs in January 2010. FOX Sports announced the selection of City of Hope as a FOX Sports Supports charity during the Daytona 500 broadcast on February 15.
 
As part of the campaign, FOX Sports will provide pre-game and on-air mentions of City of Hope and its mission of rapidly developing new treatments for cancer. FOX Sports will also produce public service announcements (PSAs) featuring NFL players and FOX Sports on-air talent to educate viewing audiences about City of Hope and solicit support for the institution’s lifesaving cancer research and treatment programs. The PSAs will air on FOX news, sports and entertainment stations.
 
FOX Sports Support’s Web site www.FOXsportssupports.com also will prominently feature City of Hope.
 

 
About FOX Sports
As America's top-rated network for sports for 11-straight years (1997-2007), FOX Sports boasts rights agreements with each of the nation's highest-rated sports. FOX Sports is the exclusive national over-the-air television rights holder of Major League Baseball, including the All-Star Game, alternating League Championship Series and World Series (2007-2013); the National Football League's NFC package, including the NFC Championship Game and Super Bowls XLII and XLV (2006-2011); NASCAR SPRINT Cup racing from February through May, including the Daytona 500 (2007-2014); the Bowl Championship Series, featuring the Tostitos Fiesta Bowl, FedEx Orange Bowl, Allstate Sugar Bowl from 2007 through 2010 and the BCS National Championship Game from 2007 through 2009; and the AT&T Cotton Bowl Classic. Since its inception in 1994, FOX Sports has earned 71 Emmy Awards (through 2006) for production excellence. David Hill and Ed Goren are the executive producers of FOX Sports.
 

 
About City of Hope
Ranked as one of  "America’s Best Hospitals"  in cancer by U.S.News & World Report, City of Hope is a pioneer in the fields of hematopoietic cell transplantation and genetics. Designated as a comprehensive cancer center, the highest honor bestowed by the National Cancer Institute, City of Hope's research and treatment protocols advance care throughout the nation.
 
 
How We Stack Up
Subscribe to news by email
Subscribe to news and updates from City of Hope to get the latest on our research, treatment and other news you can use.  View our privacy policy.
 
 
City of Hope’s pioneering research has brought the world closer to cures for many life-threatening diseases, from cancer to diabetes.

Compassion drives our innovation. Every discovery we make and new treatment we develop gives patients the chance to live longer, better and more fully.
Contact Us
 
Marketing Partnerships

If you are interested in doing the same, please review the program guidelines and complete the brief inquiry form and submit as directed. We will respond to your request within 7 to 10 business days.

For other questions, please contact us at causemarketing@coh.org.
 

Event Sponsorships
If you are interested in sponsoring a City of Hope event, please complete this brief inquiry form and e-mail it to our marketing team. Someone will respond to your request within seven to 10 business days.

For general questions or inquiries regarding event sponsorship opportunities with City of Hope, please contact us at sponsorships@coh.org.
 
 
Media Partnerships & Promotions
If you are interested in pursuing a media partnership or promotional opportunity with City of Hope, please e-mail our marketing team. Someone will respond to your request within seven to 10 business days.