CITY OF HOPE CONTACT
Taking place on Sept. 15 at Three Sixty in NYC
LOS ANGELES — City of Hope, one of the largest cancer research and treatment organizations in the United States and a leading research center for diabetes and other life-threatening illnesses, today announced that its Music, Film and Entertainment Industry group will present the 14th annual Taste of Hope event on Thursday, Sept. 15, 2022. After a two-year hiatus, the annual event returns with an in-person celebration, set to take place at Three Sixty in downtown Manhattan, NYC. Founded by iHeart Media’s Alissa Pollack, Taste of Hope is an elegant evening featuring a distinguished selection of wines from the world’s finest private collections, along with dinner, and exciting live and silent auctions. Over the past decade, the event has brought together entertainment industry powerhouses, such as Taylor Swift, Mariah Carey and Carrie Underwood, and has generated more than $3.1 million to improve outcomes for people with cancer and diabetes.
For the first time, proceeds from this year’s event will be designated to support City of Hope’s supportive care programs. As a leader in the field, the Department of Supportive Care Medicine at City of Hope was the first in the United States to fully integrate across supportive care specialties and into the patient’s clinical care, and is one of the largest programs of its kind today. Its programs help patients and families address the physical, psychological, social and practical burdens that arise during and after cancer treatment. Despite its proven benefits, supportive care is not widely available at U.S. cancer centers and hospitals. City of Hope is working to increase access to its evidence-based program, which has the potential to reshape the standard best practice for cancer care nationwide.
Event founder Pollack leads Taste of Hope’s event committee. In addition to being a driving force at one of the industry’s leading media companies through her role as EVP of Global Music Marketing at iHeart Media, Pollack has shown tremendous philanthropic support for City of Hope as part of the Music, Film, and Entertainment Industry’s board. The event committee includes Steve Bartels, music entrepreneur and entertainment executive; Tom Corson, co-chairman and COO of Warner Records; Shawn “Pecas” Costner, VP of Brand Development at Roc Nation Sports; Bruce Gearhart, former president at Bacchus Importers, LTD.; Peter Gray, EVP and head of promotion at ColumbiaRecords; Richard Palmese, CEO of Palmese Entertainment; Antonio “L.A.” Reid, founder and co-chairman of Hitco Entertainment; Marcus T. Grant; Dave Dyer, SVP of Promotion and Marketing at Warner Records; Mike Easterlin, co-president of Elektra Music Group; and Greg Thompson, president and partner at Big Loud Management.
For more information about Taste of Hope, please visit CityofHope.org/music-taste.
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About City of Hope
City of Hope's mission is to deliver the cures of tomorrow to the people who need them today. Founded in 1913, City of Hope has grown into one of the largest cancer research and treatment organizations in the U.S. and one of the leading research centers for diabetes and other life-threatening illnesses. As an independent, National Cancer Institute-designated comprehensive cancer center, City of Hope brings a uniquely integrated model to patients spanning cancer care, research and development, academics and training, and innovation initiatives. Research and technology developed at City of Hope has been the basis for numerous breakthrough cancer medicines, as well as human synthetic insulin and monoclonal antibodies. A leader in bone marrow transplantation and immunotherapy, such as CAR T cell therapy, City of Hope’s personalized treatment protocols help advance cancer care throughout the world.
With a goal of expanding access to the latest discoveries and leading-edge care to more patients, families and communities, City of Hope’s growing national system includes its main Los Angeles campus, a network of clinical care locations across Southern California, a new cancer center in Orange County, California, scheduled to open in 2022, and Cancer Treatment Centers of America. City of Hope’s affiliated family of organizations includes Translational Genomics Research Institute and AccessHopeTM. For more information about City of Hope, follow us on Facebook, Twitter, YouTube, Instagram and LinkedIn.
About City of Hope’s Department of Supportive Care Medicine
City of Hope’s Department of Supportive Care Medicine is a multidisciplinary team working together so that cancer patients, survivors and their loved ones never have to face the challenges involved with cancer alone. City of Hope, one of the largest cancer research and treatment organizations in the United States, provides an integrated array of evidence-based supportive care services and programs that address the many physical and emotional issues that can arise during and after treatment. Their specialized staff work together to assist patients and their family members who may be experiencing pain, anxiety, depression, isolation and the turbulence that can accompany an unexpected diagnosis and serious illness. City of Hope’s method of providing comprehensive, multidisciplinary cancer care not only serves as a model for other supportive care programs nationwide, but it also has been proven to make life better and more manageable for patients, their families and friends.