October 10, 2011 | by City of Hope Staff
The profusion of pink products, advertisements and inspiring survivor stories this time of year all serve to remind the public that October is Breast Cancer Awareness Month. Yet, many people need no such reminders because they live with the disease every day.
This year, doctors will diagnose about 230,480 new cases of invasive breast cancer, including 2,140 new cases in men, according to the American Cancer Society.
Detecting breast cancer early is the best way to beat the disease, and City of Hope surgeon Laura Kruper, M.D., wants to give you the tools to find tumors when they’re highly curable. In this video, Kruper, director of the Rita Cooper Finkel and J. William Finkel Women’s Health Center and head of City of Hope’s Breast Surgery Service, talks about risk factors, common misconceptions and warning signs of breast cancer — and shows how to perform a self-breast exam and offers practical tips.