The float itself symbolizes the science, research, commitment and emotion that make futures possible for City of Hope patients. The vignette features a DNA helix, along with what are known as wish tags, symbols of hopes and dreams for people fighting cancer; the hot air balloons represent those hopes and dreams made real.
“Truly Brave,” the inspirational song blending Cyndi Lauper’s “True Colors” and Sara Bareille’s “Brave," will play as the float travels down Colorado Boulevard. “Truly Brave” was part of a special project created by NBC Today Show anchor, Hoda Kotb, to raise awareness and funds for childhood cancer.
To bring the spirit of the Rose Parade directly to patients and families, City of Hope will host a parade viewing party inside City of Hope Helford Clinical Research Hospital on New Year’s morning.
City of Hope’s float is built by Phoenix Decorating Company. Volunteers interested in decorating City of Hope’s float can sign up for decorating shifts via Event Brite.
For more information, go to www.cityofhope.org/roseparadefloat. For media inquiries, please contact [email protected]
About City of Hope
City of Hope is a leading research and treatment center for cancer, diabetes and other life-threatening diseases. Designated as a comprehensive cancer center, the highest recognition bestowed by the National Cancer Institute, City of Hope is also a founding member of the National Comprehensive Cancer Network, with research and treatment protocols that advance care throughout the nation. City of Hope’s main hospital is located in Duarte, California, with clinics in Antelope Valley and South Pasadena and has been ranked as one of “America’s Best Hospital” in cancer by U.S. News & World Report. Founded in 1913, City of Hope is a pioneer in the fields of bone marrow transplantation and genetics.
About Phoenix Decorating Company
Now in its 33rd year, Phoenix Decorating Company will be sending its 756th Rose Parade float down Colorado Boulevard in 2015. The Rose Parade float builder of choice, is responsible for 17 of the 39 floats in the 126th edition of the parade. The leader in innovative float design, animation, hydraulics, pyrotechnics and live performances, Phoenix Decorating Company excels in brand integration and support to clients that will bring award winning floats for years to come. For more information please visit, www.phoenixdeco.com