PRAVANA’s creator, Steve Goddard, is a 30-year beauty industry veteran. He began his long career as a way to support himself while attending college, and has gone on to work for some of the largest companies in the beauty business. Shortly after leaving school, Goddard joined Redken as the manager of its product evaluation salon, and climbed the ranks as a platform artist and later in the marketing department, where he was promoted to senior vice president of Marketing & Advertising. Shortly thereafter, Goddard became senior vice president of Global New Product Development of professional products for Revlon, relocating to Barcelona, Spain. In quick succession, he then became the general manager of Rusk, a division of Conair, and in 1999, joined Wella Corporation as President and CEO. In 2001, Goddard became president and CEO of Sebastian International and President of Wella's worldwide Salon Conexxion division.
In 2004, Goddard returned to his creative marketing roots to launch a new beauty entity: PRAVANA, a boutique brand of highly sophisticated products utilizing the power of the nature and the strength of technology to produce superior, holistic formulas. "I really wanted to return to the excitement of dealing with a small marketing company in creating new products," says Goddard. A genial public speaker with a passion for music and exotic birds, Goddard is a motivator, family man, hairdresser, and accomplished guitarist. He is also a true entrepreneurial spirit, and the source for PRAVANA.