October 1, 2015 | by Kelly Mayfield
In August, City of Hope’s annual Kids 4 Hope program debuted in more than 330 Albertsons, Vons and Pavilions stores. The summer program was a runaway success, far exceeding its goal of $500,000 for research, treatment and education for City of Hope’s pediatrics cancers program. The summer program raised more than $641,000, thanks to the generosity of shoppers at Albertsons, Vons and Pavilions.
October will see the launch of the program in more than 550 stores including Superior Grocers, Smart & Final, Jon’s Market, Bristol Farms and Food 4 Less. The goal for both Kids 4 Hope program is $1.2 million.
Northgate Markets also ran the program in August, contributing nearly $107,000.
Kids 4 Hope is a program through City of Hope's Southern California Food Industries Circle. The program, which features mobiles purchased at grocery retail checkout and benefiting City of Hope's pediatrics program, is in its 10th year, and has raised more than $9 million since its inception. The SCFIC is one of the largest industry volunteer pillars of support for City of Hope. More than 1,100 leading retailers, suppliers, manufacturers, distributors and brokers comprise its ranks. To date, the SCFIC has raised more than $146 million for City of Hope.