Public safety agencies nationwide unite to raise funds, awareness to fight breast cancer 

September 17, 2018
CONTACT
Letisia Marquez
Desk: 800-888-5323
Cell: 626-476-7593
[email protected]
 
** MEDIA ADVISORY FOR MONDAY, SEPT. 17 **
 
WHAT: 
Police officers, sheriff deputies and other public safety agencies will kick off a two-month campaign starting Sept. 17 to raise funds for breast cancer research, treatment and education.
 
Officers, deputies and safety officials will wear pink versions of their uniform patch to stimulate conversations and increase awareness about the lifesaving benefits of early breast cancer detection and intervention. Each agency also will sell the pink patch the agency designed, along with pins, T-shirts, stickers or other commemorative items to raise funds for either City of Hope or another breast cancer-focused organization.
 
Tied to Breast Cancer Awareness Month in October, the Pink Patch Project is a collaborative effort managed by the Los Angeles County Police Chiefs’ Association and includes more than 360 public safety agencies from across the nation.
 
Some of the California public safety agencies participating in the campaign come from Alameda, Los Angeles, Napa, Orange, Riverside, San Bernardino, San Diego, Santa Cruz and Ventura counties.
 
The Pink Patch Project, now in its fourth year, has raised more than $430,000 for City of Hope’s breast cancer research, treatment and education programs. This year, the goal is to raise $400,000 for City of Hope.
 
Pink Patch Project merchandise can also be purchased online at CityofHope.org/pinkpatchproject.
 
WHO: 
  • Anthony Miranda, chief of police, Vernon Police Department, Pink Patch Project lead volunteer
  • About 50 local police chiefs
  • Public safety agency leaders
  • Eden Robertson, sergeant, Culver City Police Department; City of Hope breast cancer survivor
 
WHERE: 
Quiet Cannon Conference Center
901 Via San Clemente
Montebello, CA 90640
 
WHEN: 
Monday, Sept. 17, 2018
10 to 11 a.m.
 
Suggested Media Arrival Time: 9:45 a.m.
Media contact: Letisia Marquez 626-476-7593
 
VISUAL/INTERVIEW OPPS: 
  • Public safety officers in uniforms with pink patches
  • Pink-wrapped vehicles
  • Collection of pink patches from local public safety agencies
  • Other Pink Patch Project merchandise
  • Breast cancer survivor
  • Breast surgeon
  • English speakers available: Lisa Rosales, chief of police, Glendora Police Department; Keith Kauffman, chief of police, Redondo Beach Police Department; Randy Davis, chief of police, South Gate Police Department; Scott Fairfield, chief of police, Bell Gardens Police Department
  • Spanish speaker available: Anthony Miranda, chief of police, Vernon Police Departme
 
#PinkPatchProject
 
About City of Hope
City of Hope is an independent research and treatment center for cancer, diabetes and other life-threatening diseases. Designated as one of only 49 comprehensive cancer centers, the highest recognition bestowed by the National Cancer Institute, City of Hope is also a founding member of the National Comprehensive Cancer Network, with research and treatment protocols that advance care throughout the world. City of Hope is located in Duarte, California, just northeast of Los Angeles, with locations throughout Southern California. It is ranked as one of "America's Best Hospitals" in cancer by U.S. News & World Report. Founded in 1913, City of Hope is a pioneer in the fields of bone marrow transplantation, diabetes and numerous breakthrough cancer drugs based on technology developed at the institution. For more information about City of Hope, follow us on Facebook, Twitter, YouTube or Instagram.
 
About the Pink Patch Project
The Pink Patch Project is a collaborative effort between the Los Angeles County Police Chiefs' Association and more than 300 public safety agencies from across the nation. These agencies have partnered to raise public awareness about breast cancer and to raise funds for breast cancer research, treatment and education using a common theme and message. City of Hope is the founding beneficiary of this campaign. One hundred percent of the net proceeds generated from the sale of the patches (about $8 per patch) and other merchandise will be donated to fund breast cancer research at City of Hope.