Northern Trust Open supports City of Hope for second year
April 15, 2014 | by tsilvi
As the official charity of February's Northern Trust Open, one of the most respected tournaments on the PGA TOUR, City of Hope benefited not only from the national media exposure, but also earned significant dollars for cancer research and treatment through an exciting new program.
Birdies for Hope, presented by Staples, encouraged fans from around the country to guess the number of birdies scored during the Northern Trust Open and win a golf getaway to The Barclays. The PGA TOUR donated $100 to City of Hope for each guess entered online (to a maximum $250,000) and Staples, Birdies for Hope presenting sponsor, donated $500 (to a maximum $500,000) for every birdie recorded by a PGA TOUR player during the tournament. In total, 2,559 guesses were submitted and 1,449 birdies were officially recorded. Vincent from Manhattan Beach, California, submitted the closest birdies guess and was the lucky winner of the Birdies for Hope grand prize.
On site at the Riviera Country Club, fans took their best shot at the Birdies for Hope putting challenge and had an opportunity to meet City of Hope's golf ambassador, LPGA and World Golf Hall of Famer, Amy Alcott. Be the Match, the National Marrow Donor Program at City of Hope, was also on site and registered 50 new potential marrow donors from the crowd. And all weekend, golf fans became Citizens of Hope, telling us what gives them hope and creating photos to post on their social media pages.
Northern Trust Open Fun Facts
- Bubba Watson, 2014 Northern Trust Open champion, was the only player in the field to go bogey-free on the weekend.
- Overall attendance increased 5 percent this year; and since 2010, the tournament has seen an overall attendance increase of 60 percent!
- The Northern Trust Open was broadcast in more than 200 countries.
- More than 100 million promotional media impressions were earned.
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