March 25, 2014 | by Kelly Mayfield
United for Hope, a month-long promotion through the Southern California Food Industries Circle, sprouted in the aisles of southland supermarkets in January. Dozens of brands were featured in nearly 1,500 grocery stores across the region. Shelf tags identified the brands, each of whom contributed $15,000 in support of City of Hope, and store circulars and in-store radio promoted the program during the month. United for Hope was launched in 2013 and has raised $550,000 for cancer research and treatment.
Participating retailers included Albertsons, Anthony's Pasta, Bristol Farms, Cardenas, Food 4 Less, Gelson's, Jons Marketplace, Northgate Markets, Ralphs, Smart & Final, Stater Bros., Super A Foods and Superior Grocers. Brands included AIEn USA, Barilla American Inc., Bertolli Olive Oil, Bimbo Bakeries/Earthgrains, Chicken of the Sea, Chobani, Farmer John Foods - Hormel, Florida's Natural Growers, Flowers Baking Company of CA, Frito-Lay, Kimberly Clark, Kraft Foods, Langers Juice, Land O' Lakes, Minute Maid, Mission Foods, Mondelēz International, Monster Energy Drink and Sun Products.
The Southern California Food Industries Circle has been supporting City of Hope for more than 40 years. Counting leading retailers, suppliers, manufacturers, distributors and brokers within its ranks, the group has raised more than $145 million for City of Hope.
Learn more about the Southern California Food Industries Circle and their other events at cityofhope.org/scfic.