Cause Marketing and Product Promotions

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Doing Good is Doing Good Business

Corporate Social Responsibility has been an integral component in the DNA of successful organizations across the country. Simply put, “doing good” is doing good business.

No other industry group at City of Hope has been more active in initiating cause marketing programs to support life-saving cancer and diabetes research and treatment than the National Business Products Industry.

Leading brands such as 3M, Sylvamo/Hammermill, Newell Brands, uniball, Distribution Management/HP, ACCO Brands, GOJO/Purell among many others have supported City of Hope by adding cause marketing to our fundraising efforts.

Cause Marketing is a significant differentiator with savvy consumers today. Some statistics:

91% of consumers are more likely to buy from a company that supports social or environmental issues
28% of consumers will publicly praise a company when their personal beliefs align with what brands are saying
71% of consumers said their impression of a brand is positively impacted by its association with a social cause
63% of consumers prefer to purchase products from brands that support specific social causes

To learn more about how you can start a cause marketing program to support City of Hope, contact Andy Ishii at aishii@coh.org.