IHFI Lifetime Achievement Award Honoree

Roy Hester, Planned Furniture Promotions

Roy Hester has over 50 years of experience in the home furnishings industry. At 14, he started working after school and summers in the warehouse for Helmly Furniture in West Palm Beach, Florida.  I. C. Helmly Furniture was started by Roy’s grandfather in Savannah, Georgia and over the years expanded to 11 locations in Florida.
Roy is a proud Florida Gator and graduated with Honors degrees in both business and law from the University of Florida. While attending UF he worked for Rhodes Furniture and opened his own furniture store while attending law school. After graduating, Roy continued the family business by opening a second furniture store in 1978 in Winter Garden, Florida.
He has always been active in his community and served in leadership roles in the United Methodist Church, YMCA, Chamber of Commerce and Rotary. One of his favorite projects was to furnish 4 homes for “Home at Last” which provided fully furnished mortgage free homes for disabled veterans and their families. Currently he serves as Chair of the Board of Trustees for Atlantic Center for the Arts in New Smyrna Beach, Florida, one of the nation’s leading artist residency programs in the nation. Roy and his wife have provided the furnishings for 30 associate artist housing units and 3 mentoring artist’s cottages.
Since closing his furniture store in 1988, Roy has worked with Planned Furniture Promotions and is currently Senior Vice President. He has helped to administer some of the largest retail furniture liquidations including Levitz, Roberd’s, Rhodes, Huffman Koos, Leath, HomeLife, Wickes and Modernage. He most enjoys helping independent family retailers maximize their financial return when they decide the time is right for them to exit the business.
Roy and his wife Peggy are high school sweethearts that have been married since 1973. They share an adult daughter Chelsea. They split their time between Windermere and New Smyrna Beach. Roy enjoys travel, golf, fishing, Gator football and spending time with family and friends.