2024 Spirit of Life® Honorees
Tom Koos joined PrimeSource Building Products as the President & CEO in April of 2018. He became the President and CEO of PrimeSource Brands which was formed in 2020 and is the combination of PrimeSource Building Products, Wolf Home Products and Dimora Brands. PrimeSource provides the building industry’s premier customer experience with the highest value products, brands and services.
He has more than 35 years of global supply, distribution and consumer brand experience and he leads PrimeSource to a new level of excellence in distribution services and expands the reach of our industry leading Grip-Rite, Pro-Twist and other product brands.
Tom was formerly CEO of Weber-Stephen Products LLC, the world’s largest manufacturer of outdoor gas, charcoal and electric grills and accessories. At Weber, he was the company’s strategic and global operations leader. He developed and implemented consumer marketing programs, revitalized R&D and new product development, and expanded the company’s global footprint. Prior to Weber, he was President and CEO of Jacuzzi Brands Corp.
Tom built a long track record of success in the consumer durable products industry working for top brands including Black & Decker where he served as Group President for Consumer Products Worldwide, and Newell Rubbermaid, where he held the posts of President of Goody Products and President of BernzOmatic.
He is a 1986 graduate of Central College (Pella, IA) and has his MBA from the University of Iowa. He has been married to his wife Debbie for 34 years, and they have three children – Ashley (30), Kyle (28), and Trevor (26).
Jeffrey S. Lorberbaum
Chairman & Chief Executive Officer
Mohawk Industries, Inc.
Jeff Lorberbaum is Chief Executive Officer and Chairman of the Board of Mohawk Industries, the world’s largest flooring manufacturer. Over the past 30 years, Mohawk has completed more than 50 acquisitions and built a world class management team that brings industry-leading innovation and value to the marketplace. Mohawk is a leading participant in every flooring product category, including ceramic tile, carpet, hardwood, vinyl, laminate, stone and rugs. Mohawk produces flooring in 18 countries, with a primary focus in the United States, Mexico, Europe and Asia Pacific.
In 1994, Mr. Lorberbaum’s family business, Aladdin Mills, merged with Mohawk Industries, and he was appointed President of the company the following year. During the 1990s, Mr. Lorberbaum engineered Mohawk’s consolidation of the carpet industry, the backward integration of its material production and the creation of a national logistics system that differentiated its service levels.
In 2001, Mr. Lorberbaum became CEO and broadened Mohawk’s strategy from a focus on carpet to becoming a comprehensive flooring company by providing hard surface products through Mohawks marketing and distribution structure. During the next decade, Mohawk extended its market position through a series of acquisitions in each of the major flooring categories and established the best known brands in the industry.
Concurrently, Mr. Lorberbaum expanded Mohawk’s geographic base from the U.S. market to a leading international position with sales in approximately 170 countries. During this time, the company developed a unique expertise entering new markets. Since the company’s initial public offering in 1992, Mohawk’s enterprise value has increased more than 50 times. The company is a fixture on the Fortune 500, the S&P 500 and has been ranked as one of Forbes’ Best Employers.
Mr. Lorberbaum’s commitment to his thousands of employees includes the implementation of Healthy Life Centers that provide accessibility to low-cost care for acute illness or chronic conditions for employees, spouses and dependent children. Under Mr. Lorberbaum’s leadership, Mohawk has expanded its environmental strategies to produce thousands of products with recycled content, create green energy sources and radically reduce the company’s carbon footprint.
For his industry leadership and philanthropy, Mr. Lorberbaum received Floor Covering News’ Lifetime Achievement Award in 2013, Ernst and Young’s Lifetime Achievement Award in Entrepreneurship (SE Region) and the Atlanta Business Chronicle’s Most Admired CEO Award (Manufacturing) in 2016 and the President of Italy’s Leonardo International Prize in 2017. Mr. Lorberbaum was inducted into the World Floor Covering Association’s Hall of Fame in 2017. On June 6, 2022, Mr. Lorberbaum was appointed an honorary knight commander in the Order of the Crown in an investiture ceremony presided over by her HRH Princess Astrid of Belgium.
Mr. Lorberbaum and his family have provided significant support to many local, regional and national charities.
As President, Kevin Campbell is responsible for leading the development and execution of Moen’s North and South American and kitchen and bath business strategies. Campbell has been with Moen since 1998, joining the company as Associate Programs Manager of Retail. During his time with the organization, he has held various roles of increasing responsibility including Product Management, Channel Marketing, Marketing and Communications, Sales Leadership, and General Management. Before his current role, Kevin was the Vice President and General Manager of Moen’s Kitchen and Bath strategic business units.
He received his undergraduate degree from the University of Notre Dame, dual majoring in marketing and Spanish. Campbell received his master’s degree in business administration from the Weatherhead School of Management at Case Western Reserve University.
Kevin, his wife Shellie, and their three children reside in Westlake, OH, just a few miles from Moen’s International Headquarters.