NBPI 2026 Spirit of Life Campaign
Honoring Greg Welchans
President & CMO, Distribution Management
With over 35 years of industry experience, Greg Welchans has served in senior management roles across both software and distribution supply chain organizations. He joined Distribution Management in 2001 and was promoted to President and Chief Marketing Officer in 2005. Greg is known for a leadership philosophy centered on empowering people—removing obstacles so his team can succeed, innovate, and thrive.
This year, the National Business Products Industry is proud to recognize Greg with the prestigious Spirit of Life® Award, the highest philanthropic honor City of Hope® bestows upon industry leaders who exemplify philanthropy, leadership, and community impact.
Delivering Hope, Together
The 2026 campaign celebrates what our industry does best: moving quickly, working collaboratively, and showing up for others.
Together, the NBPI community is helping City of Hope accelerate lifesaving research, expand access to compassionate, whole-person care—including for veterans and special forces communities—and bring leading-edge treatments closer to home across the country. Through this year’s campaign, NBPI will play a vital role in supporting programs that deliver precision medicine and advanced cancer detection to those who serve.
Impact Spotlight: Advancing Cancer Care for U.S. Service Members
The 2026 campaign celebrates what our industry does best: moving quickly, working collaboratively, and showing up for others.
Members of the U.S. military face higher rates of certain cancers — and often at younger ages — than the general population. Through this year’s campaign, Greg Welchans and the NBPI community are helping City of Hope and TGen expand individualized, precision cancer care for service members, veterans, and special forces.
Your support will help accelerate:
- Earlier detection and diagnosis for military personnel
- Advanced genomic profiling to better understand cancer risks
- Personalized treatment options designed around each patient’s biology
- Access to leading-edge care for those who have sacrificed so much for our country
Because of You, We Deliver Hope
Every contribution—every partner, every story, every act of generosity—moves us closer to cures. Together, we’re delivering hope — and honoring the heroes who protect ours. Thank you for helping the NBPI community build a legacy of compassion and impact.