Led by Royce Imhoff II, managing director of Lion Street, and Bob DiMeo, managing director of Crump Life, the NLIC became the newest of the industry groups dedicated to funding the research, treatment and educational programs flourishing at City of Hope, through an annual fundraising campaign. In addition to the annual Spirit of Life® Gala, The NLIC currently hosts an annual event at the exclusive Caves Valley Golf Club in the spring.