Turning Everyday Business Into Extraordinary Impact

Cause marketing empowers companies to align their business goals with a greater purpose. Through campaigns that connect product purchases, services, or customer participation to charitable giving, organizations can engage customers, employees, suppliers, and communities in meaningful ways.

Why Partner with City of Hope?

A cause marketing partnership with City of Hope helps your organization:

Inspire employees through a shared purpose.
Engage customers in making a difference.
Strengthen your brand by aligning with a trusted mission.
Create real impact by supporting life-saving cancer and diabetes research, treatment, and care.

Cause Marketing Opportunities

City of Hope works alongside corporate partners to develop customized campaigns that align with business goals, brand values, and customer engagement strategies.

Examples include:

Point-of-sale round-up campaigns
Percentage-of-sales promotions
Product-based fundraising initiatives
Employee giving and matching gift programs
Awareness and educational campaigns
Digital and social media campaigns
Supplier and customer engagement programs

Together, we create programs that deliver meaningful business results while making a lasting difference for patients and families.

For more information about starting a cause marketing partnership with City of Hope please contact [email protected]

Workplace giving is one of the most meaningful ways employees can turn their generosity into lasting impact. Through payroll deduction campaigns, employee-led fundraising, and company-supported giving initiatives, every contribution to City of Hope^® helps advance groundbreaking cancer and diabetes research, provide compassionate patient care, and bring hope to families around the world.

Beyond the dollars raised, workplace giving creates a culture of purpose, uniting employees around a shared mission and demonstrating how individual actions can collectively change lives.

Why it works:

Simple and convenient: Employees can support a cause they care about through automatic payroll deductions or workplace fundraising opportunities.
Meaningful impact: Every gift helps fuel life-saving discoveries, innovative treatments, and compassionate care at City of Hope.
Stronger employee engagement: Giving back fosters pride, connection, and a stronger sense of purpose across teams.
A culture of doing good: Workplace giving demonstrates your organization's commitment to making a difference and empowers employees to be part of something bigger than themselves.

For more information about workplace giving, please contact [email protected]

City of Hope’s industry groups bring together companies and leaders who share a commitment to accelerating lifesaving breakthroughs in cancer and diabetes through philanthropy, volunteerism, and advocacy.

How Industry Groups Support City of Hope

Mobilize industry leaders to invest in research, patient care, and access.
Raise critical funds through volunteer-led campaigns, events, and initiatives.
Build partnerships that help advance cures and bring hope to patients and families.

Why Join?

Connect with industry peers and influential leaders.
Engage employees, customers, and partners around a meaningful cause.
Demonstrate your company’s commitment to social impact.
Make a lasting difference while strengthening relationships across your industry.

Together, we can leverage the power of industry to drive innovation, inspire engagement, and create hope for generations to come.

Walk for Hope is more than a fundraiser—it’s a movement bringing together survivors, families, friends, and supporters determined to end cancer for all.

Every step taken at Walk for Hope fuels groundbreaking research and compassionate care at City of Hope, bringing us closer to cures for every type of cancer.

Behind every step forward is a community that shows up. Our partners bring people together, mobilize resources and help turn collective action into meaningful impact for those facing cancer.

Amplify generosity. Multiply impact.

Direct mail and digital match campaigns are a simple, effective way to align your business with City of Hope while expanding your brand reach. By combining personalized giving opportunities with a corporate matching gift, companies can strengthen their social impact, deepen engagement, and demonstrate their commitment to advancing lifesaving cancer and diabetes research, treatment, and care.

Why It Works

When a company matches donations, every gift goes further, often doubling or even tripling the funds raised.

Benefits of Partnering with City of Hope

Strengthen your brand through a visible commitment to making a difference.
Amplify impact by multiplying every dollar donated through matching gifts.
Engage employees and customers around a shared purpose.
Build a culture of giving that inspires pride, connection, and participation.

A matching gift program turns individual generosity into collective impact. Together, we can accelerate cures, expand access to care, and bring hope to more people facing cancer and diabetes.

For more information about becoming a matching gift partner, please contact [email protected]

Giving Tuesday

Thanks to our friends at Sharpie^®, your gift will be matched 5X, up to $100,000! When you make your Giving Tuesday gift, you’re not just giving money — you’re giving hope. Because of you, our researchers are continuing to discover new treatments that lead us closer to conquering cancer, diabetes and other life-threatening diseases.

Give Today